Influencer Marketing Specialist

About the Role

Premium Food Company is seeking an Influencer Marketing Specialist to join their team in Makkah, with operations spanning Jeddah and Makkah. This full-time role involves leading end-to-end influencer campaigns across various brands and channels, managing creator and agency relationships, and developing strategic content briefs. The ideal candidate will have 2-5 years of experience in influencer marketing.

Role Overview

The Influencer Marketing Specialist will be responsible for overseeing all aspects of influencer campaigns, from strategy development to execution and analysis. This includes cultivating an established influencer network, demonstrating strong project management capabilities, and possessing a deep understanding of platforms such as TikTok Creator Marketplace. The role requires translating campaign data into actionable business insights to optimize performance.

Key Responsibilities

• Design, scale, and manage the operational lifecycles of multiple influencer campaigns, ensuring adherence to project timelines, milestones, and asset deliverables.
• Leverage and expand an active network of direct relationships with influencers, creators, and agencies to accelerate sourcing, secure competitive pricing, and drive scale across various brands.
• Develop creative briefs that enable influencers to produce authentic, high-performing content aligned with business objectives.
• Proactively identify emerging virality mechanisms, trending audio formats, consumer behaviors, and algorithmic shifts to adapt UGC strategies and maximize natural brand discovery.
• Develop a clear reporting system to track influencer campaigns and provide actionable recommendations based on performance data.

Qualifications and Requirements

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Minimum of 2 years of direct experience executing influencer marketing campaigns, preferably within a fast-paced agency or brand environment; experience in F&B is a plus.
• Demonstrated experience in PR and influencer management.
• Active relationships and networks with key influencers, both directly and through agencies and platforms like TikTok Creator Marketplace.
• Strong organizational skills with a proven ability to manage simultaneous workflows.
• Solid analytical foundation with capability in data collection, creating clear reporting dashboards, and extracting business insights.
• Proficiency in MS Office and relevant marketing tools.
• Strong written and verbal communication skills.

Work Environment

This is a full-time position based in Makkah, serving the Makkah and Jeddah regions. The role operates within a dynamic environment focused on the food industry.

Application Process

Candidates who meet the above qualifications are encouraged to apply. Salary details will be discussed during the interview process.