App Performance Marketing Specialist

About Purely

Purely is a mobile car wash service dedicated to providing a high-quality wash experience at competitive prices. The company offers convenient on-demand car care to customers across Riyadh, Jeddah, and Al-Kharj. Purely prioritizes reliability, customer satisfaction, and consistent service standards, fostering a professional and customer-centric environment.

The Role of App Performance Marketing Specialist

The App Performance Marketing Specialist is a full-time, on-site position based in Riyadh, Saudi Arabia. This role is responsible for the strategic planning, execution, and optimization of app user acquisition and engagement campaigns across various digital channels. The specialist will focus on driving installs, activations, and retention through data-driven marketing strategies.

Key Responsibilities

• Plan, launch, and optimize app campaigns across platforms including Google Ads, Meta, Snapchat, and TikTok.
• Manage and allocate marketing budgets based on campaign performance, service availability, and geographic priorities.
• Drive orders and subscription purchases while optimizing customer acquisition cost (CAC) and return on ad spend (ROAS).
• Develop and implement retargeting and reactivation campaigns to convert users and re-engage previous customers.
• Analyze the complete user journey from app installation and registration through checkout and order completion.
• Collaborate with the technical team to ensure accurate event tracking and attribution using tools such as Adjust and Mixpanel.
• Create clear briefs for content and design teams, and conduct A/B tests on creatives, offers, audiences, and messaging.
• Coordinate with operations to align marketing campaigns with service coverage and capacity.
• Prepare and deliver regular performance reports, providing actionable insights and clear optimization priorities.

Required Qualifications and Experience

• Proven experience in managing paid campaigns for Android and iOS applications, with a focus on driving in-app purchases.
• Strong hands-on experience with Google Ads and Meta Ads, complemented by experience with other advertising platforms.
• Experience with mobile measurement and attribution tools such as Adjust or AppsFlyer.
• Solid understanding of iOS privacy and measurement requirements, event tracking, and deep linking.
• Demonstrated analytical, budget management, and A/B testing skills.
• Familiarity with the Saudi market is required; experience with service-based or e-commerce apps is preferred.
• Ability to present previous campaign results, including details on budgets, customer acquisition costs, and returns.

Work Environment

This is an on-site position located in Riyadh, where the specialist will collaborate with product, operations, and customer service teams to align campaigns with business goals and enhance the overall user journey.