Media Buyer / Performance Marketer

About Florose

Florose is seeking a highly driven Media Buyer / Performance Marketer to join its growing team. This full-time position is based in Jiddah, Makkah, Saudi Arabia.

Role Overview

The ideal candidate will possess strong hands-on experience in performance marketing for both mobile applications and e-commerce. The role requires a deep understanding of attribution, analytics, and growth strategies specifically within the Saudi market.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across platforms including Meta, Google, TikTok, and Snapchat.
• Manage performance campaigns for both mobile applications and e-commerce businesses.
• Monitor daily campaign performance and optimize based on established KPIs and ROAS targets.
• Analyze customer journeys, attribution models, and funnel performance.
• Collaborate with creative and content teams to enhance ad performance.
• Track and report campaign results, providing actionable insights.
• Manage app attribution and analytics platforms.
• Conduct audience research, A/B testing, and develop scaling strategies.
• Optimize acquisition, retention, and conversion campaigns.
• Stay informed about market trends and platform updates relevant to the Saudi market.

Qualifications and Experience

• A minimum of 5 years of experience in a related field.
• Bachelor’s degree in Marketing or a related discipline.
• Proven experience as a Media Buyer or Performance Marketer.
• Strong experience in mobile app marketing and e-commerce campaigns.
• Hands-on experience with Mobile Measurement Partners (MMPs) such as AppsFlyer and Adjust.
• Experience with analytical and tracking tools including Google Analytics, Mixpanel, and similar platforms.
• Strong understanding of attribution, tracking, and data analysis.
• Experience working in startups or fast-paced environments.
• Good understanding of the Saudi market and user behavior.

Required Skills

• Ability to manage budgets and scale campaigns efficiently.
• Strong communication and reporting skills.

Application Process

Interested candidates are encouraged to apply. Salary details will be discussed during the interview process.