Senior Digital Performance Specialist

About the Role

Marina Fashion is seeking a Senior Digital Performance Specialist to join our team in Jeddah. This full-time role focuses on managing and optimizing paid advertising campaigns across various digital platforms, with the primary objective of driving e-commerce sales and maximizing return on advertising spend.

Role Overview

The Senior Digital Performance Specialist will be responsible for enhancing campaign performance and improving customer acquisition through strategic digital advertising. The role involves a strong focus on conversion-driven campaigns and requires a deep understanding of e-commerce marketing dynamics, particularly within the Saudi or GCC retail sector.

Key Responsibilities

• Plan, launch, monitor, and optimize paid campaigns across platforms including Meta (Facebook and Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network.
• Develop and manage advertising budgets based on campaign performance and business objectives.
• Focus on conversion-driven campaigns to increase online sales and improve customer acquisition.
• Prepare quarterly, monthly, and weekly media plans, with daily performance monitoring.
• Plan and execute campaigns around key Saudi retail seasons, including Ramadan, Eid, Saudi National Day, Founding Day, and White Friday.
• Develop and manage Store Visits campaigns to support physical store traffic and assess the impact of digital advertising on branch sales.
• Set up and maintain tracking systems, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.
• Monitor and report on key performance indicators, including ROAS, CPA, conversion funnel performance, and paid versus organic results.
• Provide actionable recommendations to improve campaign efficiency and overall marketing performance.

Qualifications and Requirements

• Proven experience managing performance marketing campaigns and advertising budgets, with 5-10 years of relevant experience.
• Strong understanding of e-commerce marketing and conversion optimization.
• Hands-on experience with Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and tracking tools.
• Experience with Magento or other e-commerce platforms.
• Familiarity with the Saudi or GCC market, preferably in fashion or retail.

Work Environment

This is a full-time position based in Jeddah, focusing on digital marketing strategies to support both online and physical store sales for Marina Fashion.

Application Process

Interested candidates are encouraged to apply. Salary details will be discussed during the interview process.