Assistant Marketing Manager

About the Role

Meituan is seeking an Assistant Marketing Manager to join its team in Riyadh, Saudi Arabia. This full-time role supports the development and execution of brand and marketing plans within the fast-growing quick-commerce sector. The position involves coordinating integrated campaigns and contributing to e-commerce growth initiatives.

Key Responsibilities

• Support the development and execution of brand and marketing plans, ensuring alignment with brand positioning, commercial priorities, and business objectives.
• Coordinate integrated campaigns across various channels, including digital, CRM, in-app, OOH, retail, and partnerships, ensuring consistent messaging and timely execution.
• Support content planning and brand communication execution, collaborating with agencies and internal teams to deliver relevant and locally resonant content for the Saudi market.
• Work with growth, commercial, product, and operations teams to support customer acquisition, activation, retention, category campaigns, and promotional initiatives.
• Support merchant partnerships, brand activations, and local initiatives, including briefing, coordination, execution follow-up, and post-campaign evaluation.
• Track e-commerce, quick-commerce, grocery, retail, and consumer trends in Saudi Arabia, monitoring competitor activities and translating findings into actionable recommendations.
• Manage day-to-day coordination with creative, media, production, and activation partners, maintaining timelines, deliverables, and budgets.
• Track campaign and channel performance using relevant marketing and business KPIs, preparing post-campaign reports, identifying learnings, and recommending optimizations.
• Collaborate with commercial, growth, product, operations, BI, design, and regional teams to ensure marketing plans are practical, data-informed, and aligned with business priorities.

Qualifications and Experience

• A minimum of 5 to 10 years of experience in marketing or a related field.
• Demonstrated ability to manage marketing campaigns and coordinate across multiple channels.
• Experience working with internal teams and external agencies.
• Understanding of e-commerce, quick-commerce, and retail trends.

Work Environment

This role operates within a new business that offers significant growth potential in the quick-commerce sector. The team atmosphere is collaborative, supporting substantial professional development.

Location

This position is based in Riyadh, Saudi Arabia.

Application Information

Salary details for this position will be discussed during the interview process.