Assistant Marketing Manager

About the Role

Base Career is seeking an Assistant Marketing Manager to join their team in Riyadh, Saudi Arabia. This full-time position involves supporting the development and execution of marketing strategies for a new business operating in the fast-growing quick-commerce sector. The role requires a professional with 5-10 years of experience in marketing.

Role Context

The Assistant Marketing Manager will contribute to brand and marketing plans aligned with brand positioning, commercial priorities, and business objectives. This role involves coordination across various marketing channels and collaboration with internal and external teams to support customer acquisition, retention, and promotional initiatives within the Saudi market.

Key Responsibilities

• Support the development and execution of brand and marketing plans in alignment with brand positioning, commercial priorities, and business objectives.
• Coordinate integrated campaigns across digital, CRM, in-app, OOH, retail, partnerships, and other relevant channels.
• Support content planning and brand communication execution with agencies and internal teams for the Saudi market.
• Collaborate with growth, commercial, product, and operations teams to support customer acquisition, activation, retention, category campaigns, and promotional initiatives.
• Support merchant partnerships, brand activations, and local initiatives, including briefing, coordination, execution follow-up, and post-campaign evaluation.
• Track e-commerce, quick-commerce, grocery, retail, and consumer trends in Saudi Arabia, and monitor competitor campaigns, offers, and channel activity.
• Manage day-to-day coordination with creative, media, production, and activation partners, ensuring adherence to timelines, deliverables, budgets, and follow-ups.
• Track campaign and channel performance using marketing and business KPIs, and prepare post-campaign reports with learnings and optimization recommendations.
• Work closely with commercial, growth, product, operations, BI, design, and regional teams to ensure marketing plans are practical, data-informed, and aligned with business priorities.

Required Experience

• A minimum of 5 to 10 years of experience in a relevant marketing role.

Work Environment

This role is part of a new business with potential for growth within the quick-commerce sector. The position offers a team-oriented atmosphere.