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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Unifonic, a recognized Great Place to Work®, is seeking a dynamic Brand & Content Manager to join its Marketing team in Riyadh, Saudi Arabia. As an AI-powered customer experience platform designed for emerging markets, Unifonic leverages over 25 years of conversational AI research to serve over 5,000 organizations across the MENA region. This role is pivotal in shaping the market perception of Unifonic, taking ownership of the company's brand narrative with buyers, analysts, media, and the broader market. Your contributions will be instrumental in driving the execution of the company's brand strategy, creative development, content programs, PR, and thought leadership initiatives, ensuring a consistent and compelling brand presence across all channels.

Marketing Team & Its Role

The Marketing team operates as a collaborative group focused on driving business growth, enhancing brand presence, and optimizing customer engagement through strategic planning, integrated campaign execution, and data-driven decision-making. Working closely with Brand, Product Marketing, Growth, and Operations teams, you will translate business priorities into impactful campaigns and strategic storytelling. Your contributions will be crucial in fostering brand awareness, building trust, and supporting demand generation objectives, with a focus on measuring and demonstrating the impact of brand and content initiatives on overall business performance.

Key Responsibilities

  • Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
  • Oversee the development of creative assets across digital channels, events, campaigns, social media, website, and sales enablement materials.
  • Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
  • Manage relationships with creative agencies, freelancers, and production partners.
  • Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
  • Support and execute the editorial strategy, company messaging, and content initiatives.
  • Develop and manage content calendars across owned, earned, and paid channels.
  • Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
  • Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
  • Ensure content aligns with business priorities, audience needs, and brand positioning.
  • Support relationships with industry analysts, research firms, and key market influencers.
  • Coordinate analyst briefings, inquiries, and requests for information.
  • Assist in driving participation in relevant analyst programs and industry reviews.
  • Monitor analyst insights and market trends to inform content and positioning strategies.
  • Partner with Marketing Operations to track brand and content performance metrics.
  • Assist in maintaining campaign and attribution reporting frameworks that connect marketing activities to business outcomes.
  • Monitor KPIs and provide actionable recommendations for improvement.
  • Contribute to marketing reports and performance reviews for leadership stakeholders.

Qualifications & Experience

  • 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
  • Experience working within the technology, SaaS, platforms, or high-growth company sectors.
  • Strong understanding of brand management, content strategy, and integrated marketing campaigns.
  • Excellent writing, storytelling, and communication skills.
  • Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
  • Familiarity with PR programs, media engagement, and thought leadership initiatives.
  • Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Experience in the MENA market is preferred.
  • Fluency in both Arabic and English is a strong asset.

Core Skills

  • Brand Strategy & Management
  • Creative Development
  • Content Marketing & Storytelling
  • Public Relations & Media Relations
  • Analyst & Influencer Relations
  • Marketing Analytics & Attribution
  • Marketing Technologies
  • Project & Stakeholder Management
  • Writing
  • Storytelling
  • Communication
  • Project Management
  • Analytical Thinking & Problem Solving
  • Ownership & Accountability
  • Collaboration
  • Adaptability & Learning Agility
  • Mentorship & Knowledge Sharing
  • Resilience
  • Quality & Attention to Detail
  • Brand Advocacy & Innovation

Job Details & Work Environment

This is a full-time position, based in Riyadh, Saudi Arabia. The role requires 5-10 years of experience. As a Unifonic employee, you will benefit from a range of perks, including a competitive salary and bonus, Unifonic's equity plan, 30 days of annual leave after your first anniversary, your birthday off, the opportunity to work from anywhere for up to 25 days a year, and paid leave for new parents.


Requirements

  • Requires 5-10 Years experience

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