Brand & Content Manager📣 Job Ad

About Unifonic

Unifonic is an AI-native customer experience platform purpose-built for emerging markets. Recognized as a Great Place to Work®, the company has over 25 years of conversational AI research and development, serving more than 5,000 enterprises across MENA. Unifonic is pioneering sovereign, agentic AI through its Agentic Studio platform, with brand perception considered a strategic asset.

The Role of Brand & Content Manager

As a Brand & Content Manager at Unifonic, you will be responsible for shaping how the market understands and experiences the company. This full-time role, based in Riyadh, involves leading the execution of Unifonic’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts. You will ensure a consistent and compelling brand presence across all channels, translating business priorities into impactful campaigns and strategic storytelling to strengthen brand awareness, build trust, and support demand generation objectives. The position also contributes to measurement and reporting efforts, evaluating the impact of brand and content initiatives on overall business performance.

Key Responsibilities

• Manage and evolve Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
• Oversee the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
• Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
• Manage relationships with creative agencies, freelancers, and production partners.
• Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
• Support and execute the company's editorial strategy, messaging, and content initiatives.
• Develop and manage content calendars across owned, earned, and executive channels.
• Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
• Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
• Ensure content aligns with business priorities, audience needs, and brand positioning.
• Support relationships with industry analysts, research firms, and key market influencers.
• Coordinate analyst briefings, report submissions, and information requests.
• Assist in driving participation in relevant analyst programs and industry evaluations.
• Monitor analyst insights and market trends to inform content and positioning strategies.
• Partner with Marketing Operations to track brand and content performance metrics.
• Help maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes.
• Monitor key performance indicators and provide actionable recommendations for optimization.
• Contribute to marketing reporting and performance reviews for leadership stakeholders.

Required Qualifications and Experience

• 8+ years of experience in brand management, content strategy, and integrated marketing campaigns.
• Strong understanding of brand management, content strategy, and integrated marketing campaigns.
• Excellent writing, storytelling, and communication skills.
• Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.
• Familiarity with PR programs, media engagement, and thought leadership initiatives.
• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

About the Marketing Team

The Marketing team at Unifonic is a collaborative group dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. The team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes by combining creativity, innovation, and analytical thinking.

Location and Work Type

This is a full-time position located in Riyadh, Riyadh Province. The salary for this role is not disclosed.