Brand Specialist

About the Role

51Talk is seeking a Brand Executive Specialist / Supervisor to join its team in Riyadh, Saudi Arabia. This full-time role involves managing the end-to-end execution of brand marketing activities, with a focus on positioning the company's English learning application as a leading educational solution within the Kingdom. The ideal candidate will have a strong understanding of the Saudi marketing landscape, including local regulations, media habits, consumer behavior, and cultural trends.

Key Responsibilities

• Manage marketing campaigns independently from initial brief through execution and final performance reporting.
• Coordinate with internal teams and external partners to ensure timely campaign delivery and adherence to brand standards.
• Develop detailed action plans for monthly promotions and marketing campaigns.
• Coordinate the delivery of digital and offline marketing assets, ensuring timely completion and alignment with Saudi cultural expectations.
• Monitor campaign progress and resolve execution issues proactively.
• Lead the development of "Saudi-first" content tailored to local audiences and cultural preferences.
• Write and adapt Arabic marketing copy for social media, campaigns, promotional materials, and offline activations.
• Collaborate with creative teams to ensure content is locally relevant, engaging, and consistent with the brand voice.
• Stay updated on local trends, consumer interests, and social media conversations to identify content opportunities.
• Supervise offline activations, university roadshows, mall events, exhibitions, and booth setups across Saudi Arabia.
• Coordinate with vendors, event agencies, and internal stakeholders for smooth event execution.
• Oversee event logistics, branding materials, staffing, and on-site requirements.
• Conduct post-event evaluations and provide recommendations for future activations.

Qualifications and Experience

• 5–10 years of hands-on experience in brand marketing, social media management, marketing execution, or creative roles within Saudi Arabia.
• Strong understanding of the Saudi consumer market, cultural landscape, and local marketing environment.
• Native or fluent Arabic, preferably with strong knowledge of the Saudi dialect, and strong English communication skills.
• Proven ability to manage marketing projects independently from concept to execution and final reporting.
• Strong hands-on execution skills, including writing, creating, coordinating, posting, and organizing.
• Experience in offline events, activations, roadshows, exhibitions, or mall campaigns is highly preferred.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and able to work independently.
• Experience in EdTech, education, technology, or consumer-facing businesses is a plus.