Commercial Strategy & Loyalty Model Lead📣 Job Ad

About the Role

Wipro is seeking a Commercial Strategy & Loyalty Model Lead to join its team in Riyadh, Saudi Arabia. This full-time position is central to developing and optimizing loyalty programs within a dynamic market environment.

Role Overview

The Commercial Strategy & Loyalty Model Lead will be instrumental in defining the commercial strategy and operational framework for loyalty initiatives. This role involves designing comprehensive loyalty ecosystems, ensuring their financial viability, and maximizing customer value through strategic planning and analysis.

Key Responsibilities

• Develop the overall commercial strategy and operating model for the loyalty programme.
• Design and model the points ecosystem, including earn, redeem, expiry, breakage, and liability.
• Define loyalty tiers, benefits, and rewards, balancing customer value with commercial sustainability.
• Build financial models to assess cost of benefits, points liability, redemption rates, and programme profitability.
• Develop commercial scenarios and sensitivity analyses to optimise the loyalty proposition.
• Identify opportunities for partner-funded benefits, commercial partnerships, and revenue generation.
• Define the economics and commercial principles for member acquisition, engagement, retention, and lifetime value.
• Establish KPIs and dashboards to track programme performance, customer value, and commercial return.

Required Experience and Skills

• A minimum of 7+ years of experience in commercial strategy, loyalty, pricing, customer economics, or business modelling.
• Strong experience in designing or optimizing loyalty programs, points-based ecosystems, and rewards structures.
• Excellent financial modelling and commercial analytics capabilities.
• Strong understanding of customer lifetime value, unit economics, points liability, and partner economics.

Desirable Background

Experience across retail, hospitality, travel, entertainment, tourism, sports, or large-scale customer experience ecosystems is highly desirable for this role.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.