Commercial Strategy & Loyalty Model Lead📣 Job Ad

About the Role at Wipro

Wipro is seeking a Commercial Strategy & Loyalty Model Lead to join our team in Riyadh, Saudi Arabia. This full-time position is central to developing and implementing the commercial strategy and loyalty economics for a significant program.

Role Purpose and Focus

The primary purpose of this role is to drive customer engagement, revenue, and long-term value. This involves developing the business model, loyalty structure, benefits proposition, and points economics. The Lead will ensure the program's commercial sustainability while maximizing customer value.

Key Responsibilities

• Develop the overall commercial strategy and operating model for the loyalty program.
• Design and model the points ecosystem, including earn, redeem, expiry, breakage, and liability.
• Define loyalty tiers, benefits, and rewards, balancing customer value with commercial sustainability.
• Build financial models to assess the cost of benefits, points liability, redemption rates, and program profitability.
• Develop commercial scenarios and sensitivity analyses to optimize the loyalty proposition.
• Identify opportunities for partner-funded benefits, commercial partnerships, and revenue generation.
• Define the economics and commercial principles for member acquisition, engagement, retention, and lifetime value.
• Work with finance, product, technology, and experience teams to translate the commercial model into an executable loyalty proposition.
• Establish KPIs and dashboards to track program performance, customer value, and commercial return.

Required Experience and Qualifications

• A minimum of 7+ years of experience in commercial strategy, loyalty, pricing, customer economics, or business modelling.
• Strong experience in designing or optimizing loyalty programs, points-based ecosystems, and rewards structures.
• Excellent financial modelling and commercial analytics capabilities.
• Strong understanding of customer lifetime value, unit economics, points liability, and partner economics.

Desired Background and Skills

• Experience across retail, hospitality, travel, entertainment, tourism, sports, or large-scale customer experience ecosystems is highly desirable.
• Ability to translate complex commercial models into clear strategies and actionable recommendations.

Employment Details

This is a full-time position located in Riyadh, Riyadh, Saudi Arabia. Salary information for this role will be disclosed during the recruitment process.