Communication Research and Analysis Director

About the Role

The Zakat, Tax and Customs Authority (ZATCA) in Riyadh, Saudi Arabia, is seeking a Communication Research and Analysis Director. This full-time role involves managing the communication research and analysis function, including data collection, analysis, communications and marketing planning, performance management, and reporting. The primary objective is to enhance awareness of ZATCA and its services, foster participation, and drive engagement.

Key Responsibilities

• Contribute to the development of the Awareness business plan, ensuring alignment with ZATCA's overall strategy.
• Develop and implement the operational plan for Communication Research and Analysis in line with strategic objectives.
• Manage budgeting requirements for Communication Research and Analysis, ensuring effective utilization and accurate reporting.
• Conduct local and global research and benchmarking studies to identify communication trends, best practices, and target customer segments.
• Manage evaluation and analytical studies using new tools to support decision-making for campaigns and regulations.
• Identify and manage the application process for relevant certifications and prestigious awards for ZATCA.
• Oversee the development of communication strategies, marketing approaches, and annual plans for advertisement and marketing campaigns.
• Set and monitor KPIs for communication activities, evaluating performance and effectiveness of campaigns, events, and workshops across platforms.
• Identify potential media crises and risks, coordinating with relevant functions to develop and implement rapid response plans.
• Provide sentiment analysis for announcements and new regulations, and submit personality analysis reports for high-level receptions and visits.
• Enhance internal and external communication through data gathering and analysis across various channels.

Qualifications and Experience

• A Bachelor’s degree in Communications, Marketing, or an equivalent field is required.
• A Master’s degree in Communications, Marketing, or an equivalent field is preferred.
• Candidates should possess 5-10 years of relevant experience.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia, within the Zakat, Tax and Customs Authority.