Creative Marketing Specialist

About glow

glow is a Saudi studio that collaborates with entrepreneurs, companies, and government entities to develop integrated companies and market-ready tech products, covering technical, marketing, and administrative aspects.

The Role of Creative Marketing Specialist

glow is seeking a Creative Marketing Specialist to translate the company's strategic direction and business objectives into actionable plans, ideas, and content. This part-time role, based in Riyadh, involves overseeing the entire content journey, from initial analysis and planning to idea generation, execution, and performance measurement. The specialist will focus on understanding the company, market, and audience to identify opportunities, propose content, and collaborate with designers and production service providers for successful implementation. The position requires 1-3 years of experience.

Key Responsibilities

• Understand glow's services, objectives, and analyze existing accounts, previous content, market trends, and competitors.
• Prepare monthly content plans aligned with specific objectives.
• Identify topics, angles, platforms, schedules, and production requirements for each content piece.
• Generate innovative ideas and write content, hooks, scripts, briefs, and calls to action (CTAs).
• Provide reviews and determine the execution and development methods for each idea.
• Guide designers, photographers, and external service providers, and review their outputs.
• Oversee content publishing and monitor comments, messages, and interactions across relevant accounts and topics.
• Track events and trends, converting relevant insights into professional content that supports glow's direction.
• Analyze content performance and develop future plans based on results.
• Measure the impact of content on trust, website visits, inquiries, meetings, and business opportunities, beyond just views.

Candidate Requirements

• 1-3 years of experience in a relevant marketing or content creation role.
• Demonstrated ability to understand business objectives and translate them into creative content strategies.
• Strong analytical skills for content performance and market trends.
• Excellent writing and communication skills for various content formats.
• Ability to collaborate effectively with designers and external service providers.

Application Process

Applicants are requested to attach samples of previous work or accounts managed, along with a description of their specific role in each project. Please send your CV and work samples to the provided email address, ensuring "Creative Marketing Specialist" is in the subject line. Selected candidates will be invited to complete a short practical task to assess their thinking, planning, idea creation, and writing abilities.