Digital Marketing & Digital Channels Expert

About the Role

Astek Middle East is seeking an experienced Digital Marketing & Digital Channels Expert to manage digital marketing operations and optimize digital channels for a leading organization in Riyadh, Saudi Arabia. This full-time role involves end-to-end ownership of website performance, search visibility, content execution, paid campaigns, and analytics. The position requires a professional who can independently execute digital initiatives and address technical and marketing challenges.

Role Responsibilities

• Own and optimize corporate websites, landing pages, microsites, social media accounts, search presence, and other digital properties.
• Manage website content, CMS publishing, metadata, redirects, indexing, sitemaps, structured data, and bilingual page quality.
• Develop and execute SEO and Generative Engine Optimization (GEO) initiatives to improve organic visibility across Google and AI-powered search platforms.
• Conduct Arabic and English keyword research, search-intent analysis, competitor research, and content optimization.
• Plan, execute, and optimize paid digital campaigns across relevant advertising platforms, monitoring performance against business objectives.
• Manage social media channels, content calendars, publishing, community engagement, and channel-specific optimization.
• Utilize AI tools and automation to improve research, content production, reporting, campaign workflows, and repetitive marketing tasks.
• Own marketing analytics, including GA4, Google Tag Manager, Google Search Console, conversion tracking, and performance dashboards.
• Analyze performance data, identify opportunities, investigate issues, implement improvements, and verify their impact.
• Collaborate with developers, product teams, designers, agencies, and subject-matter experts to deliver website and marketing enhancements.
• Monitor website health, technical SEO, page speed, broken links, user journeys, and conversion performance.
• Produce regular performance reports with measurable results, insights, and actionable recommendations.
• Maintain consistent brand messaging, content quality, and appropriate governance across digital channels.

Required Qualifications and Experience

• 5-10 years of experience in digital marketing and digital channels.
• Demonstrated expertise in SEO and Generative Engine Optimization (GEO).
• Experience with website management, AI-enabled automation, and marketing analytics.
• Proficiency in Arabic and English content optimization.
• Ability to independently execute digital initiatives and solve technical and marketing challenges.

Candidate Profile

The ideal candidate is a proactive digital marketing professional who takes ownership from problem identification to solution implementation and measurement. This role requires an individual who can quickly learn new tools and emerging AI technologies, apply that knowledge practically, and demonstrate personal contributions through real projects, technical execution, and measurable results. Candidates should be prepared to showcase their personal deliverables, tools used, challenges solved, and results achieved.

Collaboration and Impact

The successful candidate will work closely with internal stakeholders, developers, product teams, designers, and other business functions. This collaboration aims to improve digital visibility, user experience, engagement, and conversion performance across all digital properties.

Application Process

If you possess the expertise and hands-on experience to drive digital performance and enhance search visibility, please submit your updated CV for consideration.