Digital Marketing Supervisor

About the Role

Al Majed *** is seeking a Digital Marketing Supervisor to join its digital marketing team in Riyadh, Saudi Arabia. This full-time role focuses on leading and managing paid advertising campaigns across the Saudi and GCC markets, with the primary objective of driving growth, increasing sales, and maximizing Return on Ad Spend (ROAS).

Key Responsibilities

• Lead and manage paid advertising campaigns in Saudi Arabia and GCC markets, including UAE, Kuwait, Oman, Qatar, and Bahrain.
• Manage campaigns across various digital platforms such as Google Ads, Meta, TikTok, and Snapchat.
• Efficiently allocate substantial advertising budgets across countries, platforms, campaigns, and products based on performance and sales opportunities.
• Develop performance marketing strategies to achieve sales and growth targets while maximizing ROAS for each market.
• Monitor daily performance, compare results across markets, and analyze key metrics including Conversion Rate (CR), Cost Per Order (CPO), Customer Acquisition Cost (CAC), and campaign sales.
• Make data-driven decisions to boost sales and reallocate budgets between Saudi Arabia and GCC countries based on performance, returns, and available opportunities.
• Develop media plans and budget forecasts to determine necessary budgets for meeting sales targets in each country.
• Analyze the performance of products, audiences, and ad content to identify optimization and scaling opportunities.
• Utilize GA4, advertising platforms, and measurement tools for performance analysis, preparing reports and recommendations for management.
• Ensure the readiness and accuracy of tracking tools (Tracking, Pixel, CAPI, and Conversion Events) in collaboration with relevant teams.
• Coordinate with e-commerce, content, and design teams to ensure campaign objectives are met.
• Supervise the digital marketing team, overseeing execution quality and performance.

Required Qualifications and Experience

• 5-10 years of experience in performance marketing and paid campaign management.
• Experience managing multi-market campaigns, with a preference for Saudi Arabia and GCC markets.
• Advanced expertise in Google Ads and Meta Ads; proficiency in TikTok and Snapchat is preferred.
• Proven track record of managing and optimizing large advertising budgets.
• Strong data analysis skills with the ability to make budget allocation and scaling decisions based on performance.
• Advanced understanding of GA4, tracking, attribution, and conversion measurement.
• E-commerce experience, with a background in retail or beauty/fragrance preferred.
• Strong skills in media planning, forecasting, and performance analysis.

Work Location

This position is based in Riyadh, Saudi Arabia.