Digital Marketing Specialist

About the Role

Reef Group is seeking a Digital Marketing Specialist to join its team in Riyadh, Saudi Arabia. This full-time role focuses on supporting the planning, execution, and optimization of digital marketing activities across the Group’s brands and online channels. The specialist will manage digital campaigns, monitor performance, and analyze customer acquisition and conversion results to enhance overall digital marketing effectiveness.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across relevant platforms.
• Manage paid media activities across channels such as Meta, Google, TikTok, Snapchat, and other digital platforms.
• Monitor campaign performance, budgets, reach, engagement, traffic, conversions, and ROI.
• Analyze digital marketing data and provide actionable recommendations to improve performance.
• Support customer acquisition, retargeting, conversion, and digital growth initiatives.
• Coordinate with Content, Creative, Social Media, E-commerce, Brand, and Marketing teams.
• Support product launches, promotions, seasonal campaigns, and digital activations.
• Monitor website and e-commerce traffic, customer journeys, and campaign attribution.
• Conduct competitor benchmarking and monitor digital marketing trends.
• Support SEO, SEM, paid search, display, and performance marketing activities.
• Prepare regular digital marketing reports, dashboards, and performance updates.
• Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Support A/B testing and campaign experimentation to improve results.
• Ensure campaigns are implemented according to brand guidelines and business objectives.
• Stay updated on digital platforms, advertising tools, algorithm changes, and industry trends.

Required Qualifications and Experience

• 2-5 years of hands-on experience in digital advertising, campaign optimization, analytics, and performance reporting.
• Strong understanding of e-commerce, customer behavior, and digital growth strategies.

The Team

As a Digital Marketing Specialist, you will contribute to strengthening digital performance, supporting customer acquisition, and driving measurable growth across Reef Group's brands and online channels.