Digital Marketing Specialist

About Tamra Capital

Tamra Capital is a start-up focused on the financial services industry. The company aims to develop and launch an ecosystem of wealth management products and services using technological advancements and data-driven solutions. Its objective is to enable clients to achieve financial security and wealth aspirations, with a purpose to innovate until everyone is invested.

Role Summary

The Digital Marketing Specialist will oversee the company's digital advertising ecosystem. This full-time role, based in Jeddah, Makkah, Saudi Arabia, involves monitoring performance, optimizing media spending, and analyzing data to improve acquisition and business results. The specialist will work with digital agencies and internal teams, acting as a client-side digital owner who can interpret data, evaluate recommendations, and ensure media investment delivers value. The position requires 2-5 years of experience.

Key Responsibilities

• Manage and optimize paid campaigns across platforms such as Meta, Google, TikTok, X, Snapchat, and LinkedIn.
• Drive performance against key performance indicators including CAC, CPA, ROAS, and conversion rates.
• Scale high-performing campaigns, reduce inefficient spending, and support budget planning.
• Analyze campaign data to generate actionable insights across the full marketing funnel, from reach to customer value.
• Track and explain performance trends, and develop reports and dashboards to inform creative, audience, and budget decisions.
• Serve as the primary contact for performance discussions with agencies, critically reviewing their plans and results.
• Hold agencies accountable for execution and spend efficiency, contributing independent insights beyond agency reporting.
• Stay informed on digital marketing trends and platform updates.
• Test new channels and growth opportunities, and apply AI/automation tools to enhance campaign monitoring, analysis, and overall efficiency.

Required Experience

• A minimum of 2 years and a maximum of 5 years of relevant experience in digital marketing.

Work Type and Location

This is a full-time position located in Jeddah, Makkah, Saudi Arabia.