Director of Growth

About Gathern

Gathern is a Saudi company leading the alternative hospitality sector across the Kingdom as the largest peer-to-peer vacation rental marketplace. The platform enables travelers to find authentic stays hosted by local residents, supporting Saudi Vision 2030 by boosting tourism and expanding accommodation supply. With over 5 million users, guests from more than 150 nationalities, and a network of over 72,000 hospitality units, Gathern has paid over SAR 2 billion to 33,000+ Saudi hosts. The company holds a 44% national market share and 53% in Riyadh, and is preparing for regional expansion and a future Tadawul listing following a SAR 270 million Series B funding round.

Role Overview

Gathern is seeking a Director of Growth to join its team in Riyadh, Saudi Arabia. This full-time role requires over 10 years of experience and focuses on developing data-driven growth strategies, identifying new market opportunities, and driving customer acquisition and retention. The Director of Growth will apply expertise in customer segmentation and consumer behavior to lead cross-functional marketing teams, aiming to deliver measurable business growth.

Key Responsibilities

• Develop and execute comprehensive growth strategies to drive guest acquisition, activation, retention, and overall business growth.
• Lead customer and market segmentation initiatives to identify high-potential audiences and uncover new growth opportunities across Saudi Arabia.
• Analyze customer behavior, booking patterns, and market trends to develop targeted marketing strategies and improve customer engagement.
• Optimize the customer acquisition funnel, improving conversion rates from initial search and signup through reservations and repeat bookings.
• Oversee Performance Marketing, CRM, and SEO functions, ensuring alignment with business objectives and growth priorities.
• Drive customer retention and repeat bookings through lifecycle marketing, personalized campaigns, and marketing automation.
• Plan and execute integrated marketing campaigns across relevant channels, maximizing reach, engagement, and return on investment.
• Manage marketing budgets efficiently, optimizing customer acquisition costs (CAC) and ensuring strong marketing ROI.
• Establish and monitor growth KPIs, leveraging data analytics and experimentation to continuously improve performance.
• Build, mentor, and lead high-performing growth teams, establishing clear objectives, accountability, and effective operating processes.
• Collaborate with Product, Data, Technology, and other cross-functional teams to identify opportunities and enhance the customer journey.
• Continuously evaluate market trends, competitive dynamics, and emerging growth opportunities to strengthen Gathern's market position.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Extensive experience (10+ years) in Growth Marketing, Growth Strategy, or related leadership roles.
• Proven expertise in Customer Segmentation and Market Segmentation, with the ability to translate customer insights into actionable growth strategies.
• Strong understanding of the Saudi consumer market, customer behavior, and local market dynamics.
• Demonstrated success in driving customer acquisition, conversion, retention, and measurable business growth.
• Solid knowledge of Performance Marketing, CRM, SEO, and marketing automation, with experience overseeing specialized teams.
• Strong analytical skills and experience using customer data, market research, and performance metrics to guide strategic decisions.
• Experience managing marketing budgets, optimizing acquisition costs, and maximizing marketing ROI.
• Proven leadership experience managing teams and collaborating effectively with cross-functional stakeholders.
• Strategic mindset, strong commercial acumen, and a results-driven approach to identifying and capturing growth opportunities.

Benefits

• Competitive salary package.
• Comprehensive medical insurance.
• Opportunities for career growth within a rapidly scaling company across Saudi Arabia and the region.