General Manager Sales and Marketing📣 Job Ad

About the Role

Global Schools Group is seeking a General Manager, Sales and Marketing to lead student enrolment, revenue growth, brand positioning, and market development across its campuses in Riyadh, Saudi Arabia. This is a full-time position that requires over 10 years of experience.

Role Purpose

The General Manager, Sales and Marketing provides strategic and operational leadership to the Sales, Admissions, and Marketing functions. The role is accountable for achieving enrolment and revenue targets, strengthening brand presence, improving lead-to-enrolment conversion, and delivering a high-quality parent experience. This position works closely with the Country Director, campus leadership, and Group Marketing teams to develop and execute country-specific growth strategies aligned with the organisation’s business objectives, global brand standards, and expansion priorities.

Key Responsibilities

• Lead the Sales, Admissions, and Marketing functions across campuses in Saudi Arabia.
• Develop and execute the country Sales and Marketing strategy in alignment with business plans and brand guidelines.
• Drive student enrolment and associated revenue targets across campuses.
• Develop enrolment forecasts based on market potential, historical trends, and conversion rates.
• Lead the development and execution of the annual marketing strategy for Saudi Arabia, including integrated online and offline initiatives.
• Oversee digital marketing, performance campaigns, events, and other market activation initiatives.
• Partner with the Country Director and Finance team to develop and manage the annual Sales and Marketing budget.
• Monitor marketing spend, cost per lead, customer acquisition cost, and campaign ROI.
• Drive a high-quality parent experience throughout the enquiry, admissions, and enrolment journey.
• Build, lead, and develop high-performing Sales, Admissions, and Marketing teams across campuses.

Qualifications and Experience

• A minimum of 10 years of relevant experience in sales and marketing leadership roles.
• Demonstrated ability to drive student enrolment and revenue growth.
• Experience in developing and executing country-specific growth strategies.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Ability to provide market intelligence, competitor analysis, and parent insights.

Skills and Competencies

• Strategic thinking and operational leadership capabilities.
• Proficiency in sales and admissions funnel management.
• Strong understanding of digital marketing and brand management.
• Budget management and commercial performance optimisation skills.
• Excellent customer experience and parent engagement abilities.
• Effective people leadership, coaching, and talent development skills.

Work Environment

This role is based in Riyadh, Saudi Arabia, and involves working across multiple campuses. The position requires collaboration with various internal teams, including country leadership, campus principals, and group marketing teams, to ensure an integrated approach to growth and business performance.