Head of Social

About GEN PLUS Group

GEN PLUS Group is a global collective of agencies focused on delivering impactful outcomes through creativity, innovation, and integration. The group's ecosystem includes PRM, NaF+, SPANDY, and THEM AGAIN, supported by GEN+, a team of over 3,000 experts from more than 60 nationalities. The company aims to create meaningful connections for brands, businesses, and individuals globally.

About the Head of Social Role

The Head of Social will provide strategic leadership and advice within the agency, acting as a trusted counselor and consultant for both internal teams and external clients. This full-time position is based in Riyadh, Saudi Arabia, and involves developing and executing comprehensive social media programs. The role requires 5-10 years of experience in social media, including team leadership.

Key Responsibilities

• Provide senior-level strategic counsel to clients and internal teams, promoting innovation and integrated communications.
• Lead the development of integrated Social, PR, and Influencer strategies aligned with business objectives, brand positioning, media narratives, and audience insights.
• Drive the creation and execution of social, PR, and influencer-led campaigns that enhance brand relevance, cultural resonance, and earned media impact.
• Build and maintain relationships with media, influencers, and key opinion leaders to amplify brand stories and enhance credibility.
• Oversee influencer identification, engagement, contracting, and performance management to ensure authentic partnerships.
• Shape brand narratives and storytelling frameworks for seamless translation across social media, press coverage, thought leadership, and influencer collaborations.
• Build and grow engaged brand communities through content, platform-specific strategies, media engagement, and audience interactions.
• Lead product launches, brand announcements, and reputation management initiatives in collaboration with PR and social teams.
• Ensure all content, press materials, influencer collaborations, and creative assets adhere to brand standards while delivering consistent storytelling.
• Guide the production of high-quality, shareable, and newsworthy content reflecting audience interests, media relevance, and platform behaviors.
• Partner with creative, media, and client leadership teams to ensure integrated campaign alignment and strategic coherence.
• Utilize data, media monitoring, and analytics to evaluate campaign performance across social, influencer, and PR initiatives for continuous optimization.
• Stay informed on emerging trends, platform shifts, media landscapes, and influencer ecosystems to maintain a competitive edge.

Required Qualifications and Experience

• Bachelor's degree in Communications, Marketing, or a related field.
• 8+ years of social media experience, including team leadership.
• Deep knowledge of major social media platforms (Twitter, Facebook, Instagram, LinkedIn).
• Experience with social management tools.

Skills

• Fluency in Arabic and strong communication skills.
• Strong writing, storytelling, and organizational skills.

Work Environment

This is a full-time position located in Riyadh, Riyadh, Saudi Arabia, within a global collective of agencies.