Social Media Manager

About Tahaluf

Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). It operates as the largest B2B live and on-demand events organizer in Saudi Arabia. Tahaluf collaborates with various government and non-government organizations to deliver large-scale B2B and B2C events, including LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

Role Summary

The Social Media Manager leads Tahaluf's social media presence through a combination of agency management and direct execution. This role involves managing external agencies and creators for content production, while taking ownership of strategy, boosting, community engagement, and performance in-house. The Social Media Manager will focus on growing and engaging audiences across platforms such as LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube, with an emphasis on trends, creative direction, and measurable results. This is a 6-month contract role based in Riyadh, Saudi Arabia, with the possibility of remote work.

Key Responsibilities

• Manage day-to-day relationships with social and creative agencies, including briefing, creative direction, feedback, and final sign-off.
• Develop insight-led briefs with clear objectives, audience, tone, and success metrics.
• Oversee agency workflows, content calendars, and deadlines for multiple parallel events.
• Ensure quality control of all agency output, verifying brand voice, visual identity, accuracy, and platform suitability.
• Evaluate agency performance against KPIs, manage scopes, and escalate issues as needed.
• Set and implement social media campaigns aligned with marketing strategies and event milestones.
• Design and deliver targeted content across platforms to increase engagement, followers, and retention, including short-form video.
• Maintain brand voice across all posts and interactions, ensuring content purpose and audience relevance.
• Create and edit impactful, channel-appropriate copy with accurate proofreading in English (Arabic is an advantage).
• Direct agency or on-site teams for live event coverage, including real-time capture, editing, and publishing.
• Plan and execute boosting strategies to amplify top-performing organic content with paid spend.
• Manage boosting budgets, audience targeting, and A/B testing to maximize reach and conversion.
• Collaborate with the paid media team to ensure boosted content complements broader paid campaigns.
• Schedule, post, and engage with social content, responding to comments and queries.
• Grow and maintain the community year-round, identifying and working with influencers and advocates.
• Encourage and curate user-generated content from attendees, exhibitors, and partners.
• Track and report monthly on reach, engagement, follower growth, traffic, and conversions, including agency performance.
• Utilize social listening for brand sentiment, competitor activity, and market trends, feeding insights into plans.
• Conduct market research focused on customer insight and experience.
• Build positive relationships with internal colleagues and external stakeholders.

Qualifications and Experience

• 2-5 years of experience in social media management.
• Demonstrated ability to manage social media agencies and creative output.
• Proficiency in developing and executing social media strategies across multiple platforms.
• Experience with paid amplification and budget management for social content.
• Strong copywriting and proofreading skills in English; Arabic is a significant advantage.
• Ability to analyze social media data and translate insights into actionable strategies.
• Experience with live event social media coverage.

Work Environment

This is a contract position for 6 months. The role can be performed remotely. Relocation or sponsorship support is not provided.