Marketing Manager Contingent/📣 Job Ad

About Tahaluf

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It operates as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is responsible for significant events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, contributing to the global events sector. The company fosters a culture of collaboration and creativity, working with various government and non-government organisations.

The Role of Marketing Manager

Tahaluf is seeking a Marketing Manager to join its team in Riyadh, Saudi Arabia. This is a contract position for a 12-month duration. The Marketing Manager is responsible for designing and delivering critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. This involves brand management, accurate customer segmentation, data analytics, comprehensive campaign planning, and multi-channel optimisation.

Key Responsibilities

• Own and manage the marketing strategy, including planning, implementation, and optimisation for both inbound and outbound campaigns.
• Drive online traffic, leads, and conversions to meet strategic KPIs, presenting ongoing results in regular updates.
• Analyse visitor and exhibitor digital behaviour through continuous testing and reporting on channel and campaign performance, utilising platforms such as Adobe Analytics and Google Analytics.
• Benchmark and set new KPI targets to measure and elevate the performance of digital marketing campaigns.
• Collaborate with supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimise paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identify evolving SEO practices and collaborate with internal stakeholders and external agencies to develop new digital campaigns.
• Develop new organic search growth strategies for each stage of a customer lifecycle, aligned with digital trends and platforms across international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implement testing and optimisation strategies, including A/B testing, landing pages, and calls to action (CTAs).

Leadership and Strategic Planning

• Work with line reports and the marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs and divisional strategy.
• Line manage digital marketer(s) to successfully implement campaign strategies, providing guidance, feedback, and inspiration.
• Monitor campaign performances by producing relevant and timely reports, recommending changes to campaign execution based on data insights.
• Identify trends and insights, optimising spend and performance based on these insights, and sharing them with the wider marketing team and senior management.
• Plan marketing campaigns with the team to meet strategic objectives, including visitor attendance and exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines, including drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers.
• Assist marketing managers with the development of marketing budgets and ensure digital elements of budget trackers are up to date.
• Work with marketers to identify the target universe and key segments, assisting with the development of personas, value propositions, and messaging for each product.
• Ensure timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel.

Qualifications and Experience

• 5-10 years of experience in marketing management.
• Demonstrated ability to develop and implement comprehensive marketing strategies.
• Experience with data analytics, customer segmentation, and multi-channel optimisation.
• Proficiency in marketing analytics and reporting platforms such as Google Analytics or Adobe Analytics.
• Experience in managing paid marketing campaigns and optimising organic search performance.

Desirable Skills and Tools

• Experience using marketing automation technology, preferably Eloqua.
• Familiarity with CMS platforms (coding knowledge not required).
• Experience managing social media through scheduling platforms such as Sprout Social or Hootesuite.
• Skills in social media listening and sentiment analysis.
• A formal business or marketing higher education qualification.
• Experience with Adobe Experience Manager.