Marketing Specialist

About the Role

Foodsmith is seeking a Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role involves developing, executing, and monitoring marketing campaigns across various channels, analyzing market trends, and collaborating with internal teams to enhance brand awareness and generate leads. The specialist will contribute to the company's mission through consistent marketing efforts.

Key Responsibilities

• Design, create, and oversee marketing projects, campaigns, and promotions across multiple platforms.
• Conduct market research, analyze competitor intelligence, and study customer data to inform marketing strategies and identify trends.
• Write content, manage social media calendars, and create assets for marketing initiatives.
• Monitor and analyze the performance of marketing campaigns, using data to suggest improvements.
• Plan and execute campaigns across platforms such as Google Ads, Meta, TikTok, and Snapchat.
• Develop bilingual (Arabic/English) content calendars for social media.
• Manage SEO strategies to boost organic traffic.
• Work with other marketing teams and departments to achieve business goals.
• Coordinate with agencies, vendors, and influencers.
• Support events, activations, and promotional campaigns.
• Assist in developing marketing budgets and managing expenditures to ensure cost-effectiveness.
• Collaborate closely with internal teams (*, sales, product, design) and external vendors or agencies to ensure cohesive marketing efforts and support strategic initiatives.
• Utilize analytics tools to monitor campaign performance, measure key performance indicators (KPIs), and report on the efficiency and ROI of initiatives.
• Write, proofread, and edit creative and technical content for various mediums, ensuring brand guidelines are met.
• Maintain brand consistency across all channels.
• Prepare monthly performance reports for management.

Qualifications and Experience

• Bachelor's degree in Marketing or a related field.
• 2-5 years of experience in a marketing role.

Required Skills

• Strong communication skills.
• Proficiency in data analysis.
• Ability to work effectively in a collaborative team environment.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring active collaboration with various internal departments and external partners.

Application Process

Candidates who meet the qualifications are encouraged to apply.