Media Buyer📣 Job Ad

About the Role

Larck Agency, located in Riyadh, is seeking a Media Buyer Performance Marketing to join our team on a full-time basis. This role requires an advanced understanding of digital advertising and the ability to manage advertising investments through a methodology that integrates strategy, data, technology, and purchasing behavior. The Media Buyer will be responsible for the entire advertising performance cycle, from initial project study and strategy development to campaign launch, analysis, optimization, and measuring commercial impact. Candidates should possess 5-10 years of relevant experience.

Key Responsibilities

• Develop Digital Marketing and Paid Media Strategies aligned with project objectives.
• Translate business objectives into measurable marketing and advertising goals.
• Conduct thorough market, competitor, audience, and purchasing behavior analysis.
• Identify target segments and create detailed Audience Segmentation.
• Design Customer Journeys and Marketing Funnels, linking stages to campaign execution.
• Determine appropriate advertising channels and allocate budgets based on project nature, audience, and objectives.
• Prepare Media Plans and initial performance forecasts.
• Formulate Acquisition, Retargeting, Remarketing, and Conversion strategies.
• Manage daily and monthly advertising budgets across platforms such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads, along with other relevant digital channels.
• Monitor spending efficiency and optimize bidding and budget allocation.
• Manage and test audiences systematically, implementing A/B testing frameworks.
• Identify and restructure or pause low-efficiency campaigns.
• Scale successful campaigns based on data-driven insights rather than impressions.
• Balance results volume, cost, and quality in campaign management.
• Develop clear dashboards and analytical reports for internal management and clients.
• Analyze performance data at the campaign, ad set, ad, audience, and creative levels.
• Monitor Funnel Performance, conversion rates, tracking pixels, events, and conversion data.
• Interpret trends and patterns to identify reasons for performance fluctuations and provide data-driven forecasts.
• Collaborate with strategy, content, and design teams to analyze creative performance, identify effective messages and angles, detect creative fatigue, and provide data-backed creative insights.
• Utilize Artificial Intelligence in daily workflows for data analysis, market research, hypothesis development, audience research, ad angle generation, creative performance analysis, reporting acceleration, insight extraction, and decision-making support.

Performance Measurement

Performance in this role will be evaluated based on the quality of investment management and the commercial results achieved, rather than solely on spending volume or campaign count. Key performance indicators include:

• Efficiency: ROAS, ROI, CPA, CPL, CAC, CPC, CPM, CTR, and Conversion Rate.
• Growth: Leads/Qualified Leads, Sales/Revenue Contribution, Customer Acquisition, Conversion Growth, Campaign Scaling capability, and achievement of monthly/quarterly targets.
• Optimization: Improvement in acquisition cost, efficiency of budget allocation, rate and quality of testing, speed of detecting performance decline, quality of optimization decisions, and performance stability during scaling.
• Analytics: Accuracy of data and reports, quality of insights, clarity of recommendations, ability to interpret performance reasons, and conversion of analysis into actionable steps.

Candidate Profile

The ideal candidate will have demonstrated experience in Media Buying and Performance Marketing, including managing real campaigns and budgets. We are seeking a professional who views advertising platforms as strategic tools rather than mere operational interfaces. A strong understanding of the interconnected relationship between Business → Strategy → Audience → Creative → Media → Data → Conversion → Growth is essential, along with the ability to navigate these levels and make decisions based on commercial, marketing, and analytical insights.

Application Requirements

Applicants are encouraged to submit a comprehensive CV along with a Portfolio or Case Studies. These materials should demonstrate:

• Types of campaigns managed and sectors worked on.
• Size of previous advertising budgets.
• Achieved results and key performance indicators.
• Examples of campaigns that were optimized or scaled.
• Analytical tools and platforms utilized.