Omnichannel & Marketing Enabler Multiple Sclerosis

About Roche

At Roche, individuals are valued for their unique qualities, fostering a culture that encourages personal expression, open dialogue, and genuine connections. This environment supports personal and professional growth, contributing to the company's mission to prevent, stop, and cure diseases, ensuring access to healthcare for current and future generations. Every voice is considered important within Roche.

The Role

Roche is seeking an Omnichannel & Marketing Enabler Multiple Sclerosis for a full-time position in Riyadh. This role is responsible for developing and implementing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the Multiple Sclerosis disease area across the Middle East. The position integrates market insights, omnichannel engagement, and product strategies to deliver impactful, patient-centered outcomes. This role operates 80% for Middle East countries, collaborating with various internal teams, and 20% within the local affiliate to maintain flexibility and local relevance. The role requires 5-10 years of experience.

Key Responsibilities

• Implement global brand and portfolio strategies in collaboration with the Disease Commercialization Leader (DCL) and Disease Area Squads, ensuring alignment with business outcomes and patient needs.
• Conduct market analysis and competitive landscaping to inform brand positioning and identify market opportunities.
• Lead the execution of global segmentation, targeting, and positioning strategies, developing value propositions for healthcare solutions.
• Support launch readiness planning, tactical execution, and performance tracking for relevant initiatives in collaboration with the DCL and Middle East affiliates.
• Lead the localization and execution of global communication strategies for campaigns, events, and content, ensuring scientific accuracy and market relevance.
• Design and execute disease area-specific promotional plans and integrated customer experiences using customer segmentation, persona development, and personalized targeting.
• Identify and manage compelling and modular content needs (promotional and non-promotional) tailored for different audiences, channels, and formats, adhering to brand guidelines and compliance requirements.
• Ensure omnichannel initiatives are designed and driven by identified cross-country needs, providing seamless integration between scientific engagement and marketing campaigns.
• Identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, Informatics, market research, competitive intelligence, and customer analytics.
• Integrate brand performance metrics, success signals, and feedback loops to inform and enhance portfolio strategy, access initiatives, and omnichannel optimization.
• Collaborate with the Middle East CX&I network, Medical, Access, Informatics, and Patient Journey Partners (PJPs) to ensure integrated planning and coordinated execution.
• Actively participate in squad ceremonies, contributing marketing and omnichannel engagement expertise.
• Design and execute internal training and onboarding for pre-launch, newcomers, and refreshers on new strategies and tools.

Qualifications and Experience

• Bachelor’s degree in life sciences, marketing, business, or a related field.
• Minimum of 5 years of experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector.
• Proven experience in omnichannel engagement is highly preferred.
• Prior experience in the designated Disease area is preferable.
• Strong track record in brand planning, launch execution, and omnichannel engagement.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Experience working within cross-functional, matrixed environments.
• Experience working beyond affiliate level while leading or being part of Work Product Teams (WPTs).

Required Skills

• Strategic and creative thinking.
• Strong customer- and patient-centric mindset.
• Data and digital marketing fluency to drive impact.
• Adaptability and a growth mindset.
• Clarity and persuasion in communication.

Work Environment

This full-time position is based in Riyadh and involves close collaboration with Disease Area Squads, Middle East affiliate Points of Contact (POCs), the Disease Commercialization Leader (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics teams. The role requires working in alignment with agile principles, iterating quickly, adapting to change, and delivering incremental value.