Regional Sales Manager📣 Job Ad

About the Role

Americana Foods is seeking a Regional Sales Manager to join our team in Riyadh, Saudi Arabia. This full-time role is central to leading the modern trade channel, aiming to establish a sustainable competitive edge across more than 150 SKUs at the point of purchase. The Regional Sales Manager will coordinate multifunctional teams to develop effective strategies and action plans that align with company objectives and drive market success within a competitive retail landscape.

Strategic Accountabilities

• Manage relationships with key account partners, including supermarkets and hypermarkets, collaborating with major accounts such as Panda, Othaim, Carrefour, Danube, Bin Dawood, and Tamimi to negotiate Business Development Agreements (BDA).
• Contribute to the creation and implementation of strategies to enhance sales and market share through the modern trade channel, identifying new business opportunities and maximizing brand presence.
• Build and maintain strong relationships with retail partners to ensure smooth operations and alignment between the company and retailers.
• Negotiate terms of trade BDA with key retailers, covering pricing, promotions, and product availability to secure favorable contracts and agreements.
• Work with trade marketing teams to plan and execute in-store promotions, displays, and campaigns that boost brand visibility and drive sales.
• Monitor market trends, consumer behavior, and competitor activities in collaboration with the trade marketing team to adapt strategies and maintain a competitive edge.
• Manage and report on Modern Trade Channel budget expenditures, ensuring compliance with authorized limits and deadlines to achieve trade channel objectives.
• Create and standardize tools, such as reporting systems and memos, to evaluate business outcomes and individual performance, enabling timely identification and addressing of opportunities.

Operational Responsibilities

• Collaborate closely with Area Sales Managers to effectively communicate plans to the modern trade team.
• Ensure that collections align with accounts receivable.
• Review and verify claims related to activities.
• Confirm that BDA elements are executed on the ground.
• Work in tandem with the merchandising team to oversee product availability and visibility in the market.
• Oversee activities and operations in the modern trade area to guarantee efficient task performance in accordance with operating procedures and policy.

Team Leadership and Development

• Lead, motivate, and train key accounts team members to enhance their skills for managing both vertical and horizontal assignments.
• Develop customer relationships with key decision-makers at client organizations.
• Determine the optimal structure for the Sales Organization, including necessary manpower in terms of both quantity and quality.
• Supervise modern trade activities and work to ensure efficiency and consistency with operating procedures and policy.
• Nominate team members for training as per guidelines to ensure they receive necessary development to carry out responsibilities to required standards.

Internal and External Collaboration

This role requires extensive collaboration both internally and externally. Internal communication involves working closely with the Finance Manager, Supply Chain Team, Planning Team, Category Leaders, Finance Business Partners, Legal, Quality, Audit, Marketing Team, and Trade Marketing Team. External communication primarily focuses on engagement with Key Accounts Stakeholders to foster strong partnerships and achieve sales objectives.

Qualifications and Experience

Candidates for this position should possess 5 to 10 years of relevant experience in sales management, particularly within the modern trade channel. A proven track record of leading sales teams and achieving targets in a competitive retail environment is essential.