Saudi National Arabic Copywriter📣 Job Ad

About the Role

Neon Consultancy is seeking a Saudi National Arabic Copywriter to join its full-time team in Riyadh, Saudi Arabia. This role is for a talented and culturally fluent professional responsible for producing high-quality, performance-driven Arabic copy across various brand communication channels.

Role Purpose

This position is a creative content role, not a translation role. The successful candidate will think natively in Arabic, possess a deep understanding of the Saudi market, and create sharp, on-brand content for social media, campaigns, and broader brand communications. The Copywriter will be embedded in the agency's creative and strategy workflow, collaborating closely with designers, strategists, and account managers to produce content that engages audiences and delivers results for clients. This role holds responsibility for the quality, originality, and cultural accuracy of all Arabic content produced.

Key Responsibilities

• Write original, creative Arabic copy for social media platforms (Instagram, TikTok, Snapchat, X, LinkedIn), campaigns, brand activations, scripts, and digital advertising.
• Develop compelling headlines, taglines, captions, calls-to-action (CTAs), and long-form content rooted in Saudi culture and audience behavior.
• Produce Najdi and Gulf-dialect content as required, demonstrating an understanding of formal Arabic, colloquial Saudi Arabic, and brand-specific Arabic.
• Develop campaign concepts and messaging frameworks from initial brief to final copy.
• Create content for hospitality, lifestyle, F&B, and luxury brands, maintaining a premium tone.
• Develop scripts for video content, Reels, and TikTok formats optimized for the Saudi and GCC markets.
• Manage the Arabic brand voice for assigned clients, ensuring consistency across all touchpoints and developing client-specific tone of voice guides.
• Ensure content is localized, adapting meaning, humor, cultural references, and sentiment appropriately, and proactively flag any cultural insensitivities.
• Actively participate in campaign brainstorming sessions, contributing fully formed Arabic creative concepts.
• Develop hashtag strategies, campaign naming, and Arabic creative territories for activations and product launches.
• Write influencer briefs and messaging guidelines in Arabic for talent management.
• Collaborate with the design team to ensure copy and visuals are developed cohesively.
• Support pitches and proposals with strong Arabic creative thinking and messaging.
• Review and proofread all Arabic content produced by the team, including AI-generated drafts and client-provided copy, ensuring zero grammatical, stylistic, or cultural errors.
• Stay current on Saudi cultural moments, national events, seasonal campaigns (Ramadan, National Day, Founding Day, Hajj season), and trending conversations.
• Research client sectors proactively, understanding their audience, competition, and market position.
• Work within established content workflows, meet deadlines, and manage multiple clients and content types simultaneously without compromising quality.
• Respond to feedback professionally and implement revisions efficiently.

Required Qualifications

• Saudi national, demonstrating deep cultural fluency in the Saudi market.
• Native-level Arabic writing proficiency, with exceptional command of Modern Standard Arabic and Saudi colloquial Arabic.
• Minimum of 2 years of copywriting experience in an agency, media, or brand environment.
• A proven portfolio of Arabic creative work (social media, campaigns, scripts, or brand copy).
• Strong understanding of social media platforms and how content performs across Instagram, TikTok, Snapchat, and X in Saudi Arabia.
• Demonstrated ability to write for premium and luxury brands, maintaining a disciplined tone.
• Ability to work under pressure and deliver multiple briefs simultaneously without compromising quality.

Preferred Skills and Experience

• English copywriting ability (bilingual creative candidates are preferred).
• Experience writing for hospitality, F&B, lifestyle, or luxury brands.
• Familiarity with KSA Vision 2030 communications and national brand messaging.
• Experience in writing influencer briefs and social media campaign scripts.
• Knowledge of AI writing tools.

Work Environment

This full-time position is based in Riyadh, Saudi Arabia, within a collaborative agency setting. The role requires adherence to established content workflows and a commitment to maintaining high standards of creative excellence.