Senior Marketing Manager📣 Job Ad

About Visa

Visa is a global leader in payments technology, facilitating transactions for consumers, merchants, financial institutions, and government entities across over 200 countries and territories. The company is dedicated to enabling efficient payment and receipt processes worldwide. In Riyadh, KSA, Visa offers opportunities to contribute to significant challenges and develop professional skills within a global framework.

The Senior Marketing Manager Role

Visa is seeking a Senior Marketing Manager for a full-time position based in Riyadh, KSA. This role is responsible for leading large-scale marketing strategies and plans to drive Visa’s business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital, and media agency relationships, as well as digital strategic partnerships with platforms such as Meta, TikTok, and Google. This role requires a minimum of 8 years of marketing experience, with a total experience range of 5-10 years in a relevant multinational environment.

Key Responsibilities

• Support the development of brand strategies that increase Visa's brand value and recognition in the region.
• Design and implement insights-driven, scaled brand marketing programs and campaigns.
• Coordinate closely with digital, creative, and media agencies to develop brand campaigns that increase Visa’s share of voice in the market.
• Act as the custodian of the Visa brand in the region, ensuring all communications and programs adhere to Visa’s brand positioning, standards, and guidelines.
• Activate global sponsorships and product initiatives locally.
• Identify opportunities to scale programs to the Marketing Services function.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Coordinate with the CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelines.
• Develop and implement strategic partnership initiatives that support the Visa brand's visibility and growth around specific consumer passion points.

Qualifications and Experience

• Minimum of 8 years of experience in marketing management, with significant work experience in a multinational environment.
• Demonstrated strengths in strategic oversight and executional excellence in marketing programs.
• Proficiency in both Arabic and English is required.
• A minimum bachelor's degree in business or a related field with a marketing foundation; an MBA is preferred.
• Multinational marketing experience is an advantage, ideally within the digital media payments industry or consumer cards sector.

Essential Skills and Attributes

• Proven track record in the development and implementation of integrated campaigns, including deploying creative digital marketing campaigns.
• Innovative thinking with a demonstrated ability to deliver results and manage multiple projects concurrently from conception to conclusion.
• Strong project management skills.
• Experience with influencer and/or partnership tie-ups.
• Proactive approach with strong self-management skills, including demonstrable drive and energy.
• Creative, team-oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, encompassing strong oral and written communication capabilities.

Work Environment

This role requires a minimum of four days in the office per week. Specific expectations regarding in-office days will be confirmed by the Hiring Manager.