Senior Marketing Executive📣 Job Ad

About the Role

Tahaluf, a prominent B2B live and on-demand events organiser in Saudi Arabia, is seeking a Senior Marketing Executive. This position, located in Riyadh, Riyadh, Saudi Arabia, involves leading the marketing efforts for two significant life science and pharmaceutical events: CPHI Middle East and BIO Middle East. The core mission is to develop and execute multi-channel marketing strategies aimed at driving high-value attendance, enhancing exhibitor return on investment, and solidifying the events' standing in the regional pharma calendar.

Company Overview

Tahaluf operates as a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The company is recognised as the largest B2B events organiser in Saudi Arabia by various metrics. Tahaluf organises large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, contributing to the global events sector. The team environment fosters collaboration and creativity, working with a range of government and non-government organisations.

Key Responsibilities

• Lead the complete marketing cycle, from awareness to retention, for both assigned events.
• Develop and implement data-segmentation strategies to target specific audiences, including API manufacturers, biotech startups, government regulators, and big pharma C-suite executives.
• Manage the marketing budget, ensuring optimal return on investment across paid, earned, and owned marketing channels.
• Generate high-quality Marketing Qualified Leads (MQLs) for the sales team through inbound marketing and targeted LinkedIn campaigns.
• Oversee the creation of thought-leadership content, such as whitepapers, webinars, and industry reports.
• Manage the deployment of automated email journeys using Eloqua to nurture prospects through the registration funnel.
• Serve as the primary marketing liaison for local health authorities and trade associations.
• Negotiate barter agreements and manage relationships with key regional and international trade press.
• Collaborate with the operations team to ensure a consistent brand experience on the show floor.
• Provide weekly KPI reports detailing registration pacing and exhibitor MQLs.

Qualifications and Experience

Candidates for this position should have 5-10 years of experience in marketing. The role requires demonstrated ability in developing and executing comprehensive multi-channel marketing strategies, managing marketing budgets, driving lead generation, and fostering strategic partnerships. Experience with marketing automation platforms and data-driven reporting is necessary to fulfil the responsibilities of this role.

Contract Details and Work Environment

This is a 6-month contract role. The position offers the flexibility of remote work; however, relocation or sponsorship support is not provided. Tahaluf is committed to providing a supportive and inclusive environment, valuing ambition and celebrating diversity. The company welcomes applicants from all backgrounds and circumstances, basing hiring decisions on relevant qualifications and merit. Tahaluf is a disability-friendly environment and offers support or adjustments for interview and selection processes upon request.

Application Process

Interested candidates are encouraged to apply. Hiring decisions are based on relevant qualifications and merit.