Marketing Manager📣 Job Ad

About the Role

Informa PLC, through its joint venture Tahaluf, is seeking a Marketing Manager for a 6-month contract role based in Riyadh, Saudi Arabia. This full-time position requires 5-10 years of experience and focuses on building the marketing presence for a new international luxury event from its inception. The role involves crafting the brand's narrative, driving commercial results, and acquiring high-value audiences.

Key Responsibilities

• Develop and manage the event's brand narrative to position it within the global luxury calendar.
• Ensure a premium aesthetic across all marketing touchpoints, including social, digital, print, and on-site materials.
• Direct creative development for campaigns from concept to final output, collaborating with designers, photographers, videographers, and agencies.
• Establish the brand's tone of voice, visual language, content style, and experiential elements.
• Oversee the end-to-end organic and social media strategy, including platform selection, content pillars, publishing, and community growth for an ultra-high-end audience.
• Create and supervise editorial-style content that adheres to luxury publishing standards.
• Cultivate relationships with tastemakers, influencers, and premium media to reach target audiences.
• Generate earned visibility through strategic storytelling, partnerships, and PR-worthy creative initiatives.
• Drive high-quality Marketing Qualified Leads (MQLs) for the sales team via inbound marketing, targeted LinkedIn campaigns, and content-led capture, prioritizing lead quality.
• Manage registration and attendance targets for specific audience tiers, providing weekly pacing reports.
• Support exhibitor and partnership sales with campaign assets, audience insights, and lead intelligence.
• Balance creative execution with commercial accountability, ensuring marketing decisions contribute to audience acquisition and revenue.
• Build and expand the audience database, identifying and growing a high-value contact base across international markets.
• Develop a sophisticated segmentation strategy for distinct audience tiers, tailoring communication channels and approaches.
• Manage automated email journeys (Eloqua) to nurture a discerning audience with relevant and restrained communication.
• Provide weekly reports on audience growth, engagement, and campaign performance.
• Lead the full marketing lifecycle for the launch brand, focusing on awareness, desire, and conversion for an invitation-led audience.
• Manage the marketing budget to achieve optimal impact across paid, earned, and owned channels.
• Act as the marketing liaison with partners, stakeholders, and premium media, negotiating barter and media partnerships.
• Collaborate with the operations team to ensure the on-site brand experience aligns with campaign promises.

Required Qualifications

• A minimum of 5 years of experience in brand-led marketing.
• Preferred backgrounds include luxury, hospitality, fashion, automotive, travel, lifestyle, or premium consumer brands. Events experience is beneficial but not mandatory.
• Demonstrable experience marketing to high-net-worth or premium audiences, with an understanding of luxury market dynamics.
• Proven track record of achieving lead generation, MQL, or acquisition targets.
• Strong creative judgment, evidenced by a portfolio or track record of shaping campaigns, content, or brand work.
• Hands-on experience managing organic social and content strategies for premium brands, with proficiency in SEO/SEM, LinkedIn Campaign Manager, and GA4.
• Experience in building or growing audience databases and utilizing marketing automation tools.

Company Overview

Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). It operates as a B2B live and on-demand events organizer in Saudi Arabia, known for large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. The company aims to make a significant impact on the global events sector through its ambitious and committed team.

Contract Details and Work Environment

This is a 6-month contract position that offers the flexibility of remote work. Please note that relocation or sponsorship support is not available for this role. Tahaluf is committed to fostering a rewarding, supportive, and inclusive environment. The company champions energy and ambition, valuing colleagues who contribute actively. Hiring decisions are based on relevant qualifications and merit, and Tahaluf is proud to provide a disability-friendly environment, offering support or adjustments for interview and selection processes as needed.