Marketing Manager

About the Role

AVALON Pharma is seeking a Marketing Manager to join their team in Riyadh. This full-time role focuses on understanding customer needs, defining product strategies, and executing comprehensive marketing initiatives to drive brand growth and profitability. The ideal candidate will have 2-5 years of relevant experience.

Job Purpose

The primary purpose of this role is to identify customer needs and desires through market research, informing the scope and nature of current and future product lines. This involves reviewing product requirements and specifications, as well as evaluating new product ideas and potential packaging changes to ensure alignment with market demands.

Key Responsibilities

• Execute overall marketing initiatives for assigned brands.
• Develop and implement promotion-based tactics for assigned brands, ensuring adherence to the marketing plan and tracking their performance.
• Establish unit and value sales forecasts and budgets for assigned brands, maintaining profitability.
• Allocate, monitor, and control promotional expenditures for assigned brands.
• Initiate and develop all brand information material, reviewing and submitting required approvals during pre and post-production phases.
• Maintain comprehensive records of relevant markets, product lines, and competitive activity, including sales history, promotional campaigns, current trends, promotional methods, brand comparisons, media weight, competitor profiles, physician usage, promotion themes, and OTC promotions (where applicable).
• Monitor and analyze the effectiveness of promotional material in the field by collaborating with the sales force.
• Issue marketing documents such as preliminary marketing plans, marketing decisions, brand plans, long-range plans, and product plans of action.
• Evaluate potential new brands, promotions, and ideas, providing recommendations to top management.
• Recommend additions or deletions of product sizes and dosage forms based on sales and profit levels.
• Prepare and submit reports to management as required.
• Brief advertising and creative agencies on brand strategies.
• Follow up on and develop sentiment analysis for various digital campaigns.

Qualifications and Experience

• Education: Bachelor’s degree. A business education with a specialization in Marketing is preferred.
• Experience: 2-3+ years of experience in promotion.

Work Type and Location

This is a full-time position based in Riyadh.

Application Information

Salary details for this position will be discussed during the interview process.