Senior Marketing Specialist

About the Role

Patchi is seeking a Senior Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role is responsible for brand building and managing day-to-day marketing and communication tasks across all channels. The specialist will work to align local strategies with global brand objectives and drive brand awareness and engagement.

Key Responsibilities

• Recommend and align KSA MarCom strategy and plans with the KSA Marketing Director, ensuring consistency with the Global brand strategy.
• Manage and follow up on local communication approaches, including media planning/buying, new launches, openings, and PR & event management.
• Execute the social media calendar to drive brand awareness, recognition, and engagement across relevant platforms, including regular engaging stories.
• Track and improve social media reach and engagement, providing monthly social media reports.
• Execute PR plans for events, sponsorships, and openings, creating suitable contexts to generate brand buzz.
• Generate and evaluate new ideas for promotions, articles, and press releases, ensuring coordination and consistency with internal marketing/advertising professionals.
• Lead local customer understanding, market trends, competition, and insights by regularly engaging with the market and sharing information with relevant local and global team members.
• Finalize copywriting in Arabic & English for all communication requirements, including press, e-commerce, and online content.
• Educate and enforce brand standards internally to maintain consistency of brand, editorial tone, and style.
• Develop creative briefs for internal creative teams and external agencies, providing clear direction for deliverables.
• Coordinate with agencies and other vendors to ensure outsourced work is consistent, high quality, cost-effective, and reflects Patchi’s brand identity.
• Engage with fans and followers to build community relationships and encourage engagement.
• Handle local customer inquiries and complaints with relevant team members to ensure high brand satisfaction.
• Manage approved budgets diligently, update budget tracking sheets, and report regularly on budget status.
• Analyze campaign performance in terms of engagement and sales impact, sharing reports and recommendations post-campaign.
• Maintain deep knowledge of company products and stay updated on relevant changes.
• Comply with company policies and procedures.

Qualifications and Experience

• 2-5 years of experience in a relevant marketing role.
• Working knowledge of design tools such as Adobe Illustrator and Canva for minor design tasks.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a dynamic marketing team, collaborating with both local and global team members, as well as external agencies and vendors.