Senior Marketing Specialist

About the Role

AlKhalejiah is seeking a Senior Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role involves planning, organizing, and overseeing marketing activities, including market analysis, customer behavior evaluation, and identifying marketing opportunities. The specialist will also be responsible for developing and implementing effective marketing strategies and campaigns across various channels.

Key Responsibilities

• Analyze market trends, customer behavior, and competitor activities to identify marketing opportunities.
• Develop and implement integrated marketing strategies and plans covering advertising, public relations, and social media.
• Lead the preparation of the annual marketing plan, ensuring alignment with commercial objectives.
• Guide, review, and support junior marketing team members.
• Execute marketing campaigns, monitor performance, and optimize for objective achievement.
• Utilize marketing analytics tools such as Google Analytics to track performance and prepare regular reports on key metrics.
• Develop and create marketing content, including copywriting, visual designs, videos, and presentations.
• Coordinate with content creators, designers, and external agencies as needed.
• Ensure compliance with the approved marketing budget and optimize resource utilization for maximum ROI.
• Coordinate with internal departments such as Sales, Product Development, Design, and Finance to ensure consistent marketing messages.
• Maintain organized marketing records and documentation, ensuring confidentiality, integrity, and accessibility.
• Comply with company policies, procedures, and Integrated Management System requirements, including ISO 9001, ISO 22000, ISO 45001, and ISO 14001 standards.

Qualifications and Experience

• A minimum of 5-10 years of experience in a marketing role.
• Demonstrated ability to plan, organize, and oversee marketing activities.
• Experience in market analysis, customer behavior evaluation, and identifying marketing opportunities.
• Proficiency in developing and implementing effective marketing strategies and campaigns across various channels.
• Familiarity with marketing analytics tools, such as Google Analytics.
• Experience in creating diverse marketing content.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role involves coordination with various internal and external stakeholders to ensure message consistency and enhance customer experience, supporting the organization’s business objectives.