Tourism Market Research and Sales Specialist

About the Role

SGS - Saudi Ground Services is seeking a Tourism Market Research and Sales Specialist to join their Marketing Department in Riyadh. This full-time role focuses on the dedicated product management and strategic planning of HAYAKUM, a key strategic product. The specialist will be responsible for monitoring performance, identifying new opportunities, and developing product plans based on market insights.

Role Purpose and Context

The Market Research & Planning Specialist will play a central role in managing and enhancing HAYAKUM's market position and commercial success. This involves a blend of analytical and strategic responsibilities, working closely with various internal stakeholders to drive product growth and optimize customer experience. The role reports directly to the Marketing Manager.

Key Responsibilities

• Manage and monitor the overall performance of HAYAKUM as a strategic product.
• Monitor sales, revenue, mobility activities, and key commercial KPIs.
• Support Business Development by identifying new business opportunities and market segments.
• Conduct market research, competitor benchmarking, and comprehensive market analysis.
• Prepare regular management reports, dashboards, performance analysis, and business insights.
• Develop short-, medium-, and long-term product plans for HAYAKUM.
• Develop and support HAYAKUM’s future marketing and commercial strategy.
• Identify opportunities to improve the product offering, customer experience, brand positioning, and revenue potential.
• Develop business cases and recommendations based on market and performance data.
• Coordinate with Commercial, Operations, Marketing, Finance, and other relevant stakeholders.
• Monitor market trends and customer needs, translating insights into actionable product plans.
• Track the implementation and effectiveness of HAYAKUM’s product and growth initiatives.

Experience and Qualifications

Candidates should possess 2-5 years of relevant experience in market research, product management, or a related commercial function. A strong understanding of market dynamics and strategic planning is essential for this role.

Reporting Structure

This position reports directly to the Marketing Manager within the Marketing Department.

Location and Work Type

This is a full-time position based in Riyadh, Saudi Arabia.