Zonal Sales Manager

About the Role

Mindfield Resources is seeking an experienced National Sales Manager for a full-time position in Riyadh, Saudi Arabia. This role is with an established client in the FMCG sector and focuses on driving sales growth, enhancing distribution effectiveness, and leading commercial operations across Saudi Arabia.

Role Overview

This senior sales leadership opportunity is for a commercially driven professional with extensive expertise in FMCG distribution, traditional trade channels, and route-to-market execution. The National Sales Manager will be responsible for achieving key commercial objectives and leading sales teams within the region.

Key Responsibilities

• Deliver revenue, volume, profitability, and market share objectives across the region.
• Drive numeric and weighted distribution, improve active outlet productivity, SKU penetration, and sales per route.
• Enhance route efficiency through effective territory planning, productive call rates, strike rates, and salesforce deployment.
• Strengthen relationships with distributors, wholesalers, retailers, and key customers.
• Ensure strong in-market execution, including product availability, merchandising, promotional compliance, and successful new product introductions.
• Improve stock management, reducing stock-outs, returns, damaged inventory, and expiries.
• Utilize sales analytics, forecasting, and field intelligence to identify gaps, improve execution, and make informed commercial decisions.
• Collaborate with Supply Chain, Finance, Marketing, and other functions to ensure consistent business performance.

Qualifications and Experience

• 12 to 15 years of progressive experience in FMCG sales and distribution.
• At least 5 years of experience leading sales managers and regional or field sales teams.
• Proven expertise in traditional trade, distribution management, territory planning, and route-to-market execution.
• Demonstrated success in expanding distribution while improving outlet productivity, salesforce effectiveness, and profitable growth.
• Strong commercial understanding of gross margins, trade spend, operating costs, credit management, and receivables.
• Experience managing large field sales operations with multiple territories, routes, and customer segments.
• Ability to analyze sales performance, forecast demand, and translate commercial data into practical field actions.
• Strong leadership, negotiation, and stakeholder management capabilities.

Application Process

Candidates meeting the specified requirements are encouraged to apply for this National Sales Manager position in Riyadh.