Trade Marketing Manager Beverages

About the Role

Pepsico is seeking a Trade Marketing Manager - Beverages KSA to lead the trade marketing agenda for its Beverages business in Saudi Arabia. This full-time role serves as a central interface between PepsiCo Marketing, Franchise teams, and the bottlers’ Trade Marketing organizations. The manager will be responsible for translating brand and commercial strategies into effective in-market execution, ensuring optimal allocation and governance of trade investments across various channels to drive sustainable volume, share, and profitability growth.

Key Responsibilities

• Lead the development and execution of annual and quarterly Trade Marketing strategies for KSA Beverages.
• Translate category and brand priorities into channel-specific activation plans (*, Modern Trade, Traditional Trade, Away From Home, e-Commerce).
• Build and deploy the trade marketing calendar, including key seasons, product launches, and promotions.
• Drive channel planning as part of Joint Business Planning with bottlers.
• Act as the primary liaison between PepsiCo and bottlers’ Trade Marketing teams, ensuring alignment on priorities, activation frameworks, and execution standards.
• Lead regular forums with bottlers to track performance and align actions.
• Serve as a key interface between PepsiCo Marketing, Franchise teams, Channel teams, and Bottlers' teams to ensure strong alignment between consumer campaigns and in-store activation.
• Manage trade spend planning, tracking, and prioritization by channel, establishing frameworks for effective and efficient allocation of trade investments.
• Monitor ROI of activations and continuously reallocate funds to opportunities with the highest return.
• Lead the execution of BTL activations and customer programs, ensuring best-in-class execution across channels, including store visibility, promotions, and innovation launches.
• Develop and deploy channel playbooks and activation toolkits.
• Track key performance indicators (KPIs) such as volume, share, distribution, and activation effectiveness.
• Leverage internal and external insights to refine plans and identify growth opportunities.
• Establish dashboards and feedback loops across stakeholders and bottlers.
• Lead trade readiness and execution of innovation (NPD) launches across channels.
• Identify and scale winning activation ideas across channels and geographies.
• Contribute to mid- and long-term growth planning cycles.

Qualifications and Experience

• 7–10+ years of experience in FMCG, preferably in Trade Marketing, Customer Marketing, or Sales.
• Strong understanding of Saudi market dynamics and beverage channels.
• Proven experience working in a franchise or multi-bottler environment (preferred).
• Strong financial acumen with experience managing trade budgets and investments.

Work Type

This is a full-time position.