performance marketing specialist

About ViralWorks

ViralWorks is a digital marketing and web development agency based in Riyadh, Saudi Arabia. The agency focuses on assisting companies and brands in the Saudi market to establish a strong online presence and achieve measurable growth. ViralWorks provides an integrated marketing ecosystem that includes strategy development, content creation, social media management, advertising campaigns, website development, search engine optimization, and visual production. The agency begins each client engagement by understanding the client’s business, market, and audience to connect channels and touchpoints across the customer journey, aiming to convert interest into qualified opportunities aligned with business objectives. Team members operate in a fast-paced, results-driven environment that emphasizes innovation and performance.

The Role of Performance Marketing Specialist

The Performance Marketing Specialist is a full-time role responsible for the planning, execution, and optimization of digital advertising campaigns. This position involves working across various channels, including paid search, paid social, display, and performance-based funnels. The specialist will contribute to achieving client objectives through data-driven marketing strategies and continuous optimization efforts.

Key Responsibilities

• Plan and execute digital advertising campaigns across platforms such as paid search, paid social, display, and performance-based funnels.
• Manage campaign budgets and track performance metrics to ensure efficient ad spend.
• Conduct ongoing A/B testing to improve conversion rates and optimize return on ad spend.
• Analyze marketing data and generate performance reports.
• Present actionable insights to internal teams and clients.
• Collaborate with content, design, and account management teams to align campaign messaging with overall marketing strategy and client objectives.
• Monitor industry trends and platform updates to identify new growth opportunities and maintain competitive performance.

Work Environment

This is a full-time remote position. The specialist will work collaboratively with various internal teams, including content, design, and account management, in a results-driven environment focused on innovation and performance.