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Role Purpose:
The Sales Coordinator is responsible for overseeing the daily movement of products from primary to secondary warehouses, ensuring accurate short-term demand planning and efficient SKU-level van loading. This role is essential to maintaining product availability, reducing wastage, and driving operational excellence across both fresh and long-life dairy categories.

Key Responsibilities:

• Dispatch & Order Management: Plan and manage daily dispatch orders from primary to secondary warehouses based on forecast and sales trends. Validate and monitor stock movements to ensure timely replenishment of secondary warehouses. Maintain accurate records of dispatched quantities versus actual sales.
• Short-Term Demand Planning: Analyze daily sales data to forecast short-term requirements for fresh and long-life products. Coordinate with production and supply chain teams to align dispatch plans with demand. Track near-expiry products and implement proactive measures to reduce wastage.
• Van Loading & Quality Control: Ensure vans are loaded accurately by SKU according to the daily route plan. Monitor van stock levels to prevent out-of-stock situations during delivery. Conduct checks to minimize unsold stock and control wastage.
• Reporting & Performance Tracking: Prepare daily reports on sales vs. forecast accuracy, van loading accuracy, van out-of-stock incidents, wastage and unsold stock control, and near-expiry tracking. Share insights with sales and commercial excellence teams for continuous improvement.
• Cross-Functional Collaboration: Work closely with logistics, warehouse, and sales teams to ensure smooth operations. Escalate issues promptly and propose corrective actions.

Qualifications & Skills:

• Bachelor’s degree in business, Supply Chain, or related field.
• 1–3 years of experience in FMCG (preferably Dairy) in dispatch planning or sales coordination or Orders management.
• Strong analytical and reporting skills; proficiency in MS Excel and ERP systems (SAP preferred).
• Excellent organizational and communication skills.
• Ability to work under pressure and manage multiple priorities.