Senior Marketing Services Manager📣 إعلان

About Visa and Marketing Services

Visa is a global leader in payments technology, facilitating transactions across more than 200 countries and territories. The company aims to enable payments for consumers, merchants, financial institutions, and government entities. Visa Marketing Services operates as the strategic marketing arm, collaborating with issuing financial institutions, fintechs, and co-brand partners to enhance cardholder engagement, acquisition, and loyalty. This involves leveraging Visa's global expertise, proprietary data insights, and advanced marketing technology to support clients in developing effective campaigns that achieve measurable business outcomes.

Role Summary

Visa is seeking a Senior Marketing Services Manager to join the team in Riyadh, Saudi Arabia. This is a full-time position focused on partnering with internal teams and issuer clients across the Kingdom of Saudi Arabia (KSA). The core mission of this role is to utilize Visa Marketing Services programs and the Visa platform to design, guide, and support the development of marketing strategies and campaigns for issuer partners. The manager will work directly with issuers to grow card portfolios, increase spend, and deepen customer relationships, with a focus on digital marketing, AI, and automation. Candidates should possess 5-10 years of relevant experience.

Key Responsibilities

• Issuer Partnership & Client Engagement: Serve as a strategic marketing technology advisor to issuer clients, translating business objectives into campaign strategies. Partner with financial institutions to design marketing programs for card acquisition, portfolio activation, spend stimulation, and retention. Collaborate with issuer marketing teams to implement campaigns using Visa's platforms, sponsorship assets, tools, and data. Present marketing technology solutions, performance insights, and strategic recommendations to senior client stakeholders. Build relationships with issuer partners, acting as an advisor on marketing innovation and digital transformation.
• Digital Marketing & Martech Leadership: Lead the design and execution of multi-channel digital marketing campaigns across paid media, social channels, and programmatic advertising. Develop audience segmentation strategies, personalization frameworks, and customer journey mapping. Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights. Stay current with digital marketing trends, emerging channels, and platform updates.
• AI & Marketing Innovation: Leverage Artificial Intelligence and Machine Learning to enhance marketing effectiveness. Apply Generative AI tools to streamline workflows, accelerate research, automate tasks, summarize information, and draft communications. Utilize AI for campaign optimization, including intelligent bidding, dynamic creative optimization, send-time optimization, and real-time budget allocation. Use AI tools for automated reporting, pattern identification, and generating strategic recommendations. Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards. Educate internal teams and issuer clients on AI capabilities and practical applications in marketing.
• KSA Market Expertise: Demonstrate understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the payments landscape aligned with Saudi Vision 2030. Navigate the KSA regulatory environment, including SAMA guidelines relevant to financial services marketing. Understand the characteristics of the KSA market, such as high smartphone penetration, a young tech-savvy population, and growing e-commerce and digital payments adoption. Develop culturally relevant campaigns that resonate with Saudi consumers. Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom.

Qualifications and Experience

• 5-10 years of experience in marketing, with a focus on digital marketing and marketing technology.
• Demonstrated expertise in marketing systems and digital marketing strategies.
• Experience in leveraging AI and automation tools for marketing effectiveness.
• Ability to design and execute multi-channel digital marketing campaigns.
• Experience in client engagement and partnership management, preferably within financial services.
• Understanding of the Saudi Arabian market dynamics, consumer behavior, and regulatory landscape.

The Saudi Arabian Market Context

This role is situated within Saudi Arabia's rapidly evolving digital market. The Kingdom's digital transformation, driven by Vision 2030, provides a context for shaping the future of marketing for leading financial institutions. The position offers access to Visa's resources, data assets, and global expertise, allowing for direct impact on the Kingdom's payments ecosystem.

Impact of the Role

The Senior Marketing Services Manager will contribute to the intersection of marketing, technology, and AI innovation. This role will influence marketing strategies for financial institutions in Saudi Arabia, supporting the growth of their card portfolios and customer relationships. The position involves making tangible contributions to the payments landscape within the KSA market.