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Join Batterjee Medical College as a Copywriter!
As a pivotal member of our marketing team, you will create compelling and persuasive copy that drives student recruitment and enhances brand awareness. We are looking for an exceptional writer with a strong marketing mindset to join our team.

Key Responsibilities:

• Marketing & Promotional Copywriting: Write engaging marketing materials and develop compelling calls-to-action for digital campaigns.
• Website & Email Content Creation: Craft engaging website copy that aligns with SEO best practices and write persuasive email marketing campaigns.
• Institutional Storytelling & Branding: Develop narratives that highlight the institution’s mission and write student success stories and faculty spotlights.
• Collaboration & Cross-Functional Support: Work closely with various teams to create student-focused content and provide copywriting support for events.
• Editing & Proofreading: Edit and proofread marketing materials for accuracy and consistency.

Requirements:

• Bachelor’s degree in Journalism, Marketing, Communications, or related field.
• 35+ years of experience in copywriting, preferably in higher education or healthcare.
• Exceptional writing, editing, and proofreading skills.
• Familiarity with SEO writing practices.
• Strong collaboration skills and ability to meet deadlines.

If you are passionate about crafting messages that resonate and attract students, we encourage you to apply!

About the Job: The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

Responsibilities:

• Writing texts (* copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Developing creative concepts for marketing materials and campaigns.
• Making conceptual and strategic decisions across a wide variety of clients and industries.
• Deliver fresh ideas while working with existing brand voice and tone.
• Researching competitors and industry trends.

Qualifications:

• At least 4 years of experience in concept creation.
• Bachelor’s Degree in an appropriate field of study.
• Strong conceptualization and smart thinking skills.
• Exceptional conceptual and design skills with a robust portfolio.

About the Company: LEO MEA (Middle East & Africa) believes in the power of creativity to transform human behavior. As part of Leo Burnett Worldwide, they focus on creating ideas that resonate deeply with human purpose.