Sales Representative

• Execute established sales processes to promote and sell Alfa Laval aftermarket products and services.
• Analyze market trends and customer behavior to develop aftermarket sales plans.
• Identify, qualify, and manage aftermarket leads, converting them into business opportunities.
• Engage with customers through regular visits to understand operational challenges and demonstrate the value of our solutions.
• Manage daily sales operations, maintaining accurate customer data and proactive planning.
• Prepare and deliver value-based quotations tailored to customer needs.

• Engineering Graduate or Diploma holder.
• Minimum 3 years of relevant sales experience, preferably in the Food or Pharma industry.
• Strong experience in quotation management and customer communication.
• Proficient in English and Arabic.
• Familiarity with the KSA market is an advantage.

About LUD

LUD is a Saudi-born technology platform transforming how restaurants manage and operate across delivery applications. Our mission is to bring efficiency, accuracy, and smarter decision-making to the food and beverage sector by helping businesses monitor performance, reduce operational losses, and achieve sustainable growth through data-driven insights.

By centralizing delivery operations, LUD provides restaurants with powerful tools for performance tracking, error and penalty management, automated accounting, and intelligent analytics that reveal real opportunities for improvement.

We partner closely with restaurants to elevate their operational performance and deliver better experiences for their customers.

Why Join LUD

At LUD, you will be part of a fast-growing technology company operating at the intersection of food, data, and digital transformation. You will work with a passionate team focused on helping restaurants succeed in a competitive market.

We offer a dynamic environment where your work has a direct impact on business growth, and where high performance, ownership, and continuous improvement are valued. Joining LUD gives you the opportunity to build valuable experience in B2B sales, technology, and customer success within a rapidly expanding company.

• Identify new business opportunities and develop sales pipelines.
• Prepare and deliver technical presentations, solution proposals, and product demonstrations.
• Conduct site visits to understand customer requirements.
• Negotiate pricing and terms to successfully close deals.
• Build strong relationships with MEP consultants, contractors, and clients.
• Represent Carrier at industry events and seminars.
• Submit regular sales activity and pipeline reports.

• Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Mechatronics, or related field.
• 3-5 years of experience in BMS, HVAC controls, or low-current systems sales.
• Hands-on knowledge of major BMS brands (*, Honeywell, Siemens).
• Strong understanding of BMS architecture and HVAC equipment.
• Excellent communication and negotiation skills.
• Fluent in English; Arabic is a plus.