Copywriter & Content Creator

About the Role

eXtra is seeking a Copywriter & Content Creator to join the team in Al Khobar. This full-time role supports the MarCom Lead by developing and reviewing marketing content across various customer touchpoints. The position focuses on creating clear, accurate, and on-brand written and short-form video content tailored for different target segments, channels, and stages of the retail journey.

Key Objectives

• Ensure all marketing copy adheres to company guidelines, tone of voice, language standards, and approved campaign messages across all channels.
• Develop audience-centric content that effectively captures attention, communicates value, and supports customer engagement throughout the retail journey.
• Maintain high content quality through meticulous editing, fact-checking, cross-functional coordination, and continuous improvement based on performance insights.

Responsibilities

• Review, edit, and proofread copy for digital, social, CRM, e-commerce, print, and in-store channels.
• Enforce brand voice, language quality, factual accuracy, legal requirements, and cultural relevance in all content.
• Create original copy and mobile-first video concepts for campaigns, promotions, product launches, and evergreen content.
• Write headlines, captions, scripts, product descriptions, landing page content, emails, SMS, and point-of-sale (POS) copy.
• Plan, shoot, and edit short-form social videos, ensuring strong hooks, clear captions, and effective calls to action.
• Adapt written and video content for specific channels, formats, target segments, customer journey stages, and platform trends.
• Verify product details, pricing, offers, terms, promotional accuracy, usage rights, and required approvals prior to publication.
• Translate creative briefs into integrated content, collaborating with MarCom, Design, Digital, CRM, E-commerce, stores, agencies, and partners.
• Manage content calendars and version control, and monitor engagement metrics such as watch time and completion rates.
• Oversee briefs, deadlines, ensure publication-ready delivery, and contribute to SEO and performance optimization efforts.

Qualifications and Attributes

• 0-1 year of experience in a relevant field.
• Curious, audience-aware, and culturally sensitive approach to content creation.
• Highly detail-oriented with sound judgment and a strong commitment to quality.
• Organized and capable of managing multiple briefs, content versions, and deadlines effectively.
• Adaptable, proactive, and comfortable operating in a fast-paced retail environment.
• Collaborative, receptive to feedback, and possesses clear written and verbal communication skills for engaging with diverse internal teams, agencies, commercial partners, and senior stakeholders.

Performance Indicators

• Copy Accuracy & Brand Compliance Percentage
• First-Round Approval Percentage
• On-Time Content Delivery Percentage
• Social Video Engagement, Watch Time & Completion Rate
• Content Engagement / Click-Through Improvement
• Internal Stakeholder Satisfaction

Application Process

We invite qualified candidates to apply for this full-time position.