Senior Digital Marketing & Content Specialist

About the Role

Alyamama Industrial Group is seeking a Senior Digital Marketing & Content Specialist to manage social media for the Group and its factories. This full-time position is based in Dammam, Saudi Arabia. The specialist will be responsible for creating and executing digital content strategies to engage prospective buyers and showcase the company's industrial products.

Role Context

The Senior Digital Marketing & Content Specialist will work directly with production and sales teams to highlight the manufacturing processes and applications of products, ranging from custom woodwork and electrical panels to heavy transport equipment. The role involves demonstrating product creation and usage to customers through various digital channels.

Key Responsibilities

• Develop and manage a monthly content calendar for Alyamama Industrial Group and its individual factories.
• Schedule and publish content on LinkedIn, Instagram, and TikTok, adapting it to each brand's audience and sales objectives.
• Plan and conduct photography and video shoots at factory floors and project sites.
• Capture images of finished products and film manufacturing processes, then edit footage into short videos.
• Design graphics, carousels, and advertisements.
• Write clear and concise copy in both Arabic and English, explaining product features and applications while maintaining brand identity.
• Plan, launch, and manage paid advertising campaigns, including audience targeting and budget oversight.
• Test advertising messages and formats, using performance data to optimize future campaigns.
• Route sales inquiries to the appropriate sales teams and track lead generation from campaigns.
• Prepare monthly reports on campaign performance, spend, and content engagement.

Required Qualifications and Skills

• Demonstrated experience in managing social media accounts and paid advertising campaigns.
• A portfolio showcasing skills in product photography, graphic design, and short-form video editing.
• Ability to work independently, coordinate on-site shoots, and meet publishing deadlines across multiple brands.
• Experience in industrial B2B marketing or managing multiple brands is preferred.

Work Type

This is a full-time position based in Dammam, Saudi Arabia.

Application Process

Candidates are encouraged to submit their applications, including a portfolio demonstrating relevant experience.