Marketing Specialist📣 Job Ad

About Autobia and the Marketing Specialist Role

Autobia (أوتوبيا) is seeking a Marketing Specialist to join its team in Dhahran, Eastern, Saudi Arabia. This is a full-time position focused on developing and executing marketing campaigns. The primary objective of this role is to enhance brand recognition and clearly communicate Autobia's identity and services to its audience.

Role Scope and Impact

The Marketing Specialist will manage marketing campaigns from conception to completion, encompassing objective definition, budget allocation, channel strategy, and execution. This role requires a blend of strategic thinking and hands-on implementation. The specialist will analyze market positioning relative to competitors, refine Autobia's differentiation, and shape the brand narrative across the company website, social media platforms, and customer communications.

Key Responsibilities

• Plan and manage marketing campaigns comprehensively, from setting objectives and budgeting to selecting channels and overseeing execution, in collaboration with the design team.
• Monitor the brand's growth against competitors and conduct regular competitive analysis to refine market positioning.
• Collaborate with the product team to identify development priorities that enhance Autobia's unique selling propositions.
• Create and refine website content, articulating Autobia's story and ensuring a consistent brand voice across all channels.
• Develop and implement social media campaigns aimed at building brand recognition and explaining services.
• Design and manage WhatsApp campaigns to promote offers and services, including budget setting and defining success metrics.
• Evaluate campaign performance based on reach, engagement, and budget, providing reports with clear, actionable insights.
• Work with growth and sales teams to ensure marketing activities are aligned with broader business priorities.

Required Experience

Candidates for this position should possess 0-1 years of relevant experience in marketing or a related field. This role is suitable for individuals looking to apply foundational marketing knowledge in a dynamic environment.

Team Collaboration and Location

The Marketing Specialist will work closely with internal teams including design, product, growth, and sales to ensure cohesive and purposeful campaign execution. This full-time role is based in Dhahran, Saudi Arabia, requiring on-site presence and collaboration within the Autobia team.

Application Process

Further details regarding the application process will be provided upon inquiry. Salary for this position will be disclosed during the interview stage.