Brand Marketing Manager

About the Role

Guerlain is seeking a Brand Marketing Manager to develop and execute the local marketing strategy for the brand across the Kingdom of Saudi Arabia. This full-time role, based in Jeddah, Makkah, requires aligning local initiatives with regional and global brand visions. The manager will lead 360° marketing campaigns, product launches, and client engagement strategies to enhance brand desirability and business growth within the Saudi market.

Key Responsibilities

• Develop and execute the annual marketing plan for the Saudi market, ensuring alignment with regional and global objectives.
• Adapt international campaigns to local market needs while maintaining brand consistency.
• Manage the execution of product launches, seasonal campaigns, and retail marketing initiatives.
• Monitor campaign performance and optimize activities based on business results and market insights.
• Collaborate with retail and commercial teams to drive traffic, sales, and brand awareness.
• Define and develop annual retail marketing and wholesale trade marketing plans.
• Ensure strong in-store execution and premium brand presentation across all Guerlain counters and boutiques.
• Uphold and implement regional PR guidelines locally, supporting press and influencer activities as needed.
• Ensure correct asset selection and implementation across paid and social media channels in line with regional guidelines.
• Partner with the CRM team to implement and utilize CRM tools and initiatives, supporting clientelling and VIC experiences.
• Develop and manage the annual marketing budget (media, PR, trade), monitoring expenditures and ensuring optimal ROI.
• Monitor market trends, consumer behavior, and competitor activities, providing strategic recommendations.
• Work closely with various internal departments and external agencies to ensure flawless execution of initiatives.

Key Performance Indicators

• Achievement of sales and market share objectives.
• Successful execution of marketing campaigns and product launches.
• Growth in brand awareness and engagement.
• Return on Investment (ROI) for marketing investments.
• Retail activation performance and CRM results.
• Excellence in event execution and budget management.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is considered an advantage.
• 5-10 years of relevant professional experience.

Work Environment

The Brand Marketing Manager will work closely with regional teams, retailers, and external agencies to strengthen Guerlain's position as a leading luxury beauty brand in the Saudi market. This role involves significant cross-functional collaboration and strategic input.