DESTINATION INSIGHTS & PLANNING ANALYST

About the Role

Big Fish Consult is seeking a Destination Insights & Planning Analyst to join their team in Makkah, with operations spanning Jeddah and Makkah. This full-time role focuses on providing analytical and decision-support capabilities across Destination Strategy, Revenue Management, Business Development, and Retail/Leasing functions. The position requires a commercially minded analyst with strong analytical skills, financial modelling expertise, business intelligence capabilities, and strategic thinking.

Key Responsibilities

The Destination Insights & Planning Analyst will be responsible for analyzing various data sets and translating complex information into actionable insights and recommendations. Key areas of responsibility include:

• Conducting market, competitor, and destination benchmarking to support strategic planning and commercial initiatives.
• Analyzing visitor profiles, behavior, demand patterns, preferences, and market trends.
• Developing and supporting business cases, feasibility assessments, and commercial evaluations.
• Performing financial modelling, scenario, sensitivity, and break-even analysis.
• Analyzing revenue, pricing, transactions, demand, utilization, conversion, and other commercial KPIs.
• Supporting demand and revenue forecasting using historical performance and market intelligence.
• Analyzing retail/leasing performance, tenant mix, rental benchmarks, and commercial opportunities.
• Consolidating, cleaning, validating, and reconciling data from multiple business sources.
• Building structured datasets and analytical models for recurring reporting.
• Developing and maintaining management dashboards using Power BI or equivalent tools.
• Preparing executive-level dashboards, reports, and presentations, converting complex analysis into concise conclusions and recommended actions.

Candidate Profile

The ideal candidate will be a commercially minded and hands-on analyst capable of navigating strategy, finance, commercial performance, and data analytics. Essential qualities include:

• Strong structured problem-solving and analytical thinking.
• Ability to identify the commercial implications behind data.
• High attention to detail and data accuracy.
• Confidence working with incomplete or fragmented information.
• Strong executive communication and presentation skills, with the ability to explain complex analysis clearly to non-technical stakeholders.
• Ability to manage multiple analytical priorities in a fast-paced environment.
• Strong ownership, curiosity, and initiative.

Required Experience

Candidates should possess 2-5 years of experience. A background in destination development, tourism, hospitality, mixed-use real estate, retail, commercial strategy, or management consulting environments is particularly relevant. Experience analyzing visitor/customer behavior, revenue performance, commercial opportunities, retail/leasing performance, or destination KPIs will be a strong advantage.