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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationMadinah

About the Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead the sales department for properties with over 300 peak rooms and significant local catering revenue. This full-time position, based in Medina, Al-Madinah Al-Munawarah, requires 5-10 years of experience. The role focuses on achieving property sales objectives and revenue goals through strategic sales efforts and building long-term customer relationships.

Key Responsibilities

  • Manage the development of strategic account plans for market demand generators.
  • Oversee both reactive and proactive sales efforts for the property.
  • Determine and develop marketing communication activities in collaboration with Regional Marketing Communications.
  • Provide customer intelligence by evaluating market and economic trends to adapt sales strategies.
  • Review market position reports, competitive shopping data, and other resources to maintain market awareness.
  • Research competitor sales strategies to identify opportunities for increased occupancy, RevPAR, and market share.
  • Participate in sales strategy meetings, contributing input for weekly and overall sales strategies.
  • Propose innovative marketing ideas and develop deployment strategies to grow market share.
  • Evaluate and support participation and account deployment with Area Sales and Group Sales teams.
  • Serve as the primary sales contact for the General Manager, property leadership, Group Sales, and Area Sales leaders.
  • Act as the main sales contact for customers, serving as their advocate.
  • Function as the property's authority on sales processes and sales contracts.
  • Liaise with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
  • Participate in sales calls to acquire new business and close deals.
  • Identify public relations opportunities and coordinate activities to enhance the marketing communication strategy.
  • Support the General Manager by coordinating crisis communications.
  • Execute and support Marriott's Customer Service Standards and hotel's Brand Standards.
  • Manage the operational aspects of booked business, including proposal generation and contract writing.
  • Implement a seamless turnover process from sales to operations and back, ensuring a high level of service.
  • Monitor and ensure effective resolution of guest issues arising from the sales process.
  • Maintain successful performance by increasing revenues, controlling expenses, and delivering a return on investment.
  • Implement the brand's service strategy and initiatives in all sales aspects, focusing on building value-based customer relationships.
  • Interface with regional marketing communications for promotion pull-through.
  • Perform other duties as assigned to meet business needs.

Building Stakeholder Relationships

  • Develop strong partnerships with local organizations to increase brand awareness.
  • Manage internal key stakeholder relationships.
  • Foster community and public relations through participation in tradeshows and client events.
  • Execute exemplary customer service to drive satisfaction and loyalty.
  • Understand customer needs and recommend appropriate features and services to exceed expectations.
  • Gain understanding of the hotel’s target customer and service expectations to offer effective business solutions.

Leadership and Team Development

  • Develop sales goals and strategies, ensuring alignment with the brand business strategy.
  • Execute sales strategies to meet individual and staff booking goals.
  • Coach leaders of revenue-generating departments on effective revenue strategies and goal setting.
  • Ensure the Sales team effectively leverages Marriott International (MI) demand engines.
  • Monitor compliance with local, state, and federal regulations in partnership with Human Resources, Engineering, and Loss Prevention.
  • Partner with Human Resources to attract, develop, and retain talent.
  • Establish effective structures, processes, jobs, and performance management systems.
  • Set goals and expectations for direct reports, manage performance, and hold staff accountable.
  • Forecast talent needs and manage talent acquisition strategy with HR.
  • Maintain a list of competitor sales personnel and execute a recruitment plan with HR.
  • Support tools and training resources for sales associates on catering solutions.
  • Champion leadership development and workforce planning by assessing, selecting, and developing talent.
  • Identify, train, and mentor group sales associates, utilizing available training tools.
  • Transfer functional knowledge and develop group sales skills of other discipline managers.
  • Provide day-to-day leadership to sales associates to achieve property sales objectives.
  • Evaluate participation in various sales channels and develop strong working relationships to market the property.
  • Manage the marketing budget for property-specific campaigns, promotions, and collateral.

Qualifications and Experience

The ideal candidate will possess 5-10 years of experience in sales and marketing, preferably within the hospitality industry. A proven track record of achieving sales objectives and managing a sales team is essential. Experience in leading sales for properties with significant room bookings and catering revenue is required.

Work Environment

This is a full-time position located in Medina, Al-Madinah Al-Munawarah. The role involves leading the property's sales department and requires collaboration with various internal and external stakeholders.


Requirements

  • Requires 5-10 Years experience

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