Social Media Lead📣 Job Ad

About AlUla Club

AlUla Club is seeking a Social Media Lead to drive its digital presence and fan engagement. This full-time role is based in Medina, Al Madinah Province, and is central to strengthening the club’s brand both locally and internationally.

The Role

The Social Media Lead will be responsible for developing and executing the club’s comprehensive social media strategy. This involves delivering compelling content across various digital platforms and fostering strong community interactions. The ideal candidate will demonstrate a passion for sports, a clear understanding of digital storytelling, and the ability to thrive in a dynamic, fast-paced matchday environment.

Key Responsibilities

• Develop and execute the club’s social media strategy, ensuring alignment with brand and commercial goals.
• Plan, create, and publish engaging content across all key platforms, including Instagram, X, TikTok, YouTube, Snapchat, and Facebook.
• Lead daily content operations, which encompass matchday coverage, training updates, and official announcements.
• Ensure consistent brand tone, identity, and visual standards are maintained across all digital content.
• Actively engage with fans and manage community interactions in a professional manner.
• Launch interactive campaigns, such as contests, polls, and activations, to grow audience engagement.
• Build and maintain relationships with supporters, influencers, partners, and other key stakeholders.
• Collaborate with creative teams to deliver high-quality digital content.
• Support broader marketing initiatives, sponsor activations, and club events.
• Track performance metrics and provide regular reports with actionable insights and recommendations.
• Monitor social media trends and continuously optimize content strategy to maintain relevance and effectiveness.
• Lead real-time digital coverage during matches and major club events.

Required Experience and Attributes

Candidates for this position should possess 5 to 10 years of experience in social media management or a closely related digital marketing field. Essential attributes include a strong passion for sports, a proven ability to craft compelling digital narratives, and the capacity to perform effectively under the pressures of a fast-paced, live matchday environment.

Work Environment and Location

This is a full-time role located in Medina, Al Madinah Province. The position requires active participation in real-time digital coverage during matches and significant club events, necessitating adaptability to event-driven schedules.

Application Information

Interested candidates are encouraged to apply. Salary for this position will be discussed directly with qualified applicants.