HORECA Sales Lead / Western Region Frozen & Fresh Bakery and Pastry📣 Job Ad

About the Role: HORECA Sales Lead, Western Region

MiraCo / Le Secret du Pain is seeking a HORECA Sales Lead to establish and drive commercial operations in the Western Region of Saudi Arabia, specifically covering Jeddah and Makkah. This full-time role is responsible for representing our premium frozen and fresh bakery and pastry products to the hospitality and restaurant sector.

Role Context and Impact

This position marks the first dedicated commercial presence for MiraCo / Le Secret du Pain in the Western Region. The HORECA Sales Lead will operate with a direct reporting line to leadership, facilitating efficient decision-making regarding pricing, sampling, and terms without extensive committee processes. The individual will be the primary brand representative in the region.

Key Responsibilities

• Manage and achieve the Western Region's individual revenue targets.
• Identify and open new HORECA accounts, including hotel groups, catering contractors, restaurant chains, and high-volume cafés.
• Conduct product presentations and chef sampling sessions, guiding the sales process from initial contact to securing the first order.
• Maintain pipeline discipline and accurate sales forecasting within the Odoo CRM system.
• Provide support for collections processes.
• Collaborate directly with the Operations team to ensure optimal fill rates, cold chain integrity, and delivery performance.

Qualifications and Experience

Candidates should possess 5 to 10 years of professional experience in sales, preferably within the HORECA sector or a related food service industry. A proven track record of achieving sales targets and developing new business accounts is required.

Career Progression and Team Building

This role offers a clear path for career progression. Upon achieving established territory targets, the HORECA Sales Lead will be authorized to hire the first sales representative, subsequently building and leading the Western Region sales team. This team-building trigger will be formally documented in the offer letter.

Compensation and Work Type

This is a full-time position offering a competitive base salary complemented by a commission structure. The role is based in the Western Region, covering Jeddah and Makkah.