Digital Marketing Specialist

Job Purpose 

To promote the ES brand, create marketing content, generate leads, manage digital channels, and support the sales team.

Main Responsibilities

• Plan and manage digital and offline marketing campaigns.
• Create marketing content in Arabic and English , including social media posts, articles, brochures, and advertisements.
• Manage and update social media accounts and website content.
• Maintain the company's brand identity and ensure all marketing materials follow ES guidelines.
• Generate qualified leads and record them in Odoo CRM .
• Coordinate with the Sales team for lead follow-up.
• Conduct market research and monitor competitors, prices, and market trends.
• Prepare monthly marketing plans and event calendars.
• Coordinate exhibitions, events, sponsorships, and product launches.
• Manage email, WhatsApp, and other direct marketing campaigns.
• Coordinate with designers, printing companies, marketing agencies, and suppliers.
• Obtain at least three quotations for marketing, printing, and production requirements and negotiate for the best price.
• Manage marketing expenses within the approved budget.
• Use approved AI tools to improve content creation, marketing, advertising, and reporting.
• Obtain management approval before publishing any marketing content or launching paid campaigns.
• Prepare weekly, monthly, quarterly, and annual marketing reports.
• Track marketing performance, leads, engagement, conversions, and cost per lead.
• Keep all company marketing accounts, data, passwords, and materials confidential and properly handed over when required.
• Follow company policies, Saudi regulations, and professional standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business , or a related field.
• 2–5 years of marketing experience , preferably in B2B, mobility, or automotive.
• Experience with Google Ads, Meta Ads, Mailchimp/Klaviyo, Canva, and SEO tools .
• Strong Arabic and English writing skills .

Key Skills

• Creative and good at content creation.
• Strong communication and writing skills.
• Good understanding of social media and digital marketing.
• Able to manage campaigns and meet deadlines.
• Good analytical and reporting skills.
• Team player with a strong sense of responsibility.

KPIs

• Number of qualified leads generated.
• Cost per lead.
• Social media engagement.
• Website conversion.
• Brand awareness.
• Marketing campaign performance